As a part of their larger "Equality" initiative, which brought the likes of LeBron James, Serena Williams, Kevin Durant, Michael B. Jordan and Alicia Keys together for an inspiring short film released in February, Nike will bring back its BETRUE collection on June 1st. The company started BETRUE six years ago as an employee-led grassroots program inspired by the benefits diversity can bring to communities and workplaces. The company has raised around $2.5 million in financial aid through the campaign for LGBTQ causes in the United States since 2012.
Company points to "an ongoing cultural shift that has seen more women than ever embracing sport"
"The key for us was to create something that people could unite around to show their support for LGBTQ athletes," said LBGT Network Leader at Nike Robert Gorman. "Sporting your rainbow in the gym or on a run became a way to feel like you belonged to something larger – you were connected to being 'out' or being an ally. The rainbow has and always will be incorporated into the BETRUE product in some way." This year's collection will include both footwear and apparel and will feature the rainbow as well as "other prominent symbols of Pride, including the color pink and the triangle." On sale in the footwear department with a BETRUE twist will be the Nike Classic Cortez, Nike Air Zoom Pegasus 34, NikeLAB Air VaporMax and Nike Flyknit Racer.
Showing a more progressive side to marketing athletic wear, this latest campaign comes a couple of months after Nike announced they are developing a "Pro Hijab" – a product that has been well over a year in the making – for Muslim athletes. Nike also released a commercial called "What Will They Say About You?" earlier this year to celebrate the “pioneering spirit of the Middle East."
Kelly Love, a White House spokesperson, said via email when asked if Trump would issue a Pride proclamation or host a White House Pride reception, “We will let you know as soon as we announce our June proclamations.”
During the 2016 election, Trump in an interview with ABC News’ Jonathan Karl said he’d “look into” whether he could issue a proclamation as president recognizing June as Pride month, essentially dodging the question.
“I would look into it,” Trump said. “And I feel so badly what happened [in Orlando]. And we have to do something about it.”
President Clinton started the tradition of issuing a proclamation to recognize June as Pride month. Although President George W. Bush discontinued that tradition, it was renewed by President Obama, who also in each of his years in office held a White House reception to celebrate Pride with members of the LGBT community.
Jack Miller
>Raised 2.5 mil
Probably cost more to hire the stars..
Nolan Young
>– you were connected to being 'out'
What does that even mean?
And lol at them being LGBTQ and supporting women oppressing hijab and talking about "pioneering middle east".
Isaiah Bennett
>(((Equality))) initiative >Implying its anything else except draining faggots of their shekels using muh fee fees
Jordan Rogers
bump
Landon Walker
bump
Isaac Nelson
I'm 100% gay and open about it but I hate gay culture so much. Why should I celebrate the fact that I'm gay?
Alexander Sanders
Why shouldn't you? That's like saying its wrong to celebrate being White.
Elijah Torres
bump
Liam Hill
>yfw Muslims kill faggots during pride month and the lgbt throws the faggots under the bus again like orlando
Mason Thompson
Holy fuck America is nearly as faggy as this country lmao. ignore sodomite orders
Elijah Long
have you seen the gay pride parades? i'm gay and i think that shits nasty also >69 hurr durr
Jacob Price
I approve of the parades, not the nudity.
Anthony Russell
Building a tesla coil.
Andrew Brooks
rofl, murica fuck yea
I hope some Muslim blows up the parade
Gabriel Perez
Wait a goddamn minute. I have to put up with these faggots for an entire MONTH now?
Sebastian Walker
>A good chance to just let the regressive left continue devouring itself >Newfaggots will summerpost all over (((Social Media))) and draw more attention to 'le interwebz h8 machin'
I never understood paying insane prices for athletic attire. I always end up having to throw out shirts and socks because they reek after a month or two of regular exercise. Some nice outer wear might be justified but the whole fashionable fitness trend is extremely feminine.
Dominic Miller
Isis be like boom
Bentley Cook
>Needing an entire 1/12th of the year to celebrate asinine shit >Needing to buy merchandise to celebrate it
Why are LGBTQ people such narcissistic spendthrifts?
Aiden Martinez
Maybe I'll go to the Amsterdam LGBT Canal Parade this summer.
Last year was really fun.
Logan Reyes
I just tagged myself.
Jose Rivera
So I should sell my Nike stock and then short it?
Thanks Sup Forums?
Austin Clark
This is for when buying an Apple product on its own isn't a sufficient advertisement of one's sexuality.
Bentley Lee
>slap a rainbow on it >call it lgbt wow, real innovative
Ryan Jones
Try a new detergent m8
Isaac Martinez
But those who need to signal their virtue will snap up the merchandise.
Leo Collins
That looks like cultural appropriation, user. Why does that white male shitlord think that it is okay to larp as one of the native Americans from which his ancestors stole America?
Cooper Clark
> is this like Weimar or already beyond
Carson Bell
My brother, do you have a minute to talk about our Lord and Savior's other invention, the scented dryer sheet?
Brandon Cook
>June is LGBT pride month >Zodiac sign of CANCER dominates the month of June >LGBT is L I T E R A L L Y Cancer
