We're looking down the barrel of a massive chaff cannon.
What the hell does that mean? Chaff cannons fire...well, chaff, a kind of foil and particulate mass that's deployed to confuse missiles, and even fuck with radio signals and such, depending on type and deployment. What we're looking at now is the social equivalent of a chaff bomb. There isn't any real focus, or direction, the idea is just to confuse and sludge the lines and direction as much as possible. It's the same sort of thing Sup Forums has done more then once, think of it like a wide scale sociological DDOS attack.
Why is this? Because things are slipping, fast. The internet was a lovely tool to control consensus and monitor the people, but it's also given birth to a roaring gestalt being that is screeching with every suppressed or marginalized voice. The problem the powers that be have with this, is it's actually suppressed and marginalized voices, not those the media has pushed as the poor and downtrodden. It's the great piping of the silent majority, the grumbling of millions pressed and amplified. The other issue is, so many find it familiar. It echos too many suppressed feelings, it feels too right to ignore for overlong. Suddenly people are speaking in social networks about how things arn't right, questioning what was supposed to be a sure thing, a perfect, logical state. The same tool that allowed the powers that be to tap in to the collective will also allowed that will a direct, uncontrollable outlet.