If the RX 480 is so good, why are reviews embargoed until the day it goes on sale?

If the RX 480 is so good, why are reviews embargoed until the day it goes on sale?

>reviewing an unreleased card
>what is the difference between review and preview?

give the reviewers time to properly review the card and not race to get the first one up.

overall you get better quality reviews, and as we see here, massive hype for the unknown, whereas nvidia just kind of released it, and the reviews either suck it off like they were told if they didn't give a good enough blowjob they would never get a review sample again, and many reviews just plain not benchmarking the card properly, so we got a bunch of boost benches instead of what the card actually does.

Please tell me this is bait.

For the absolutely shocking reveal when an overclocked RX 480 beats an overclocked GTX 1070 Fireball Edition.

Brand management.

Buyers remorse expressed as brand loyalty is what keeps the AMD shit machine running

It's not good though. At least the 280x was better than HD7970, and 380x was as good as 290x.

480 can't even match a 390 in games.

Proof?

280x > 7970

I'm not sure you understand what proof is.

Please tell me you're b8ing

What?

What?

Please don't reproduce

280x=7970 ghz =7970 OC

This only works if the domain of x is less than 7970/280

Because Polaris is a big fat flop.

OP, look up what an embargo is.
The idea is that everyone releases their benchmarks at the same day for the larger marketing impact- you do not want a delay between the benchmarks coming out and the card being available.

The short of it is the embargo is so that people can buy the card right after learning how good it is.

>if God doesn't exist, then why is the Bible at the library?

This is what you sound like.

You're saying 7970 OC isn't better performing than 7970?

The Ghz edition was a higher binned factory OCd card.

Because this poo os overhyped over the loo desu

So every site can release benches at the same time and get page views

Also trickling information builds hype, just look at the amd stock in the past week on speculative information

That doesn't hold when you're behind, though. Remember wood screws?
GTX 1070 dropped at a price that redefined the price/performance metric to almost the same degree the GTX 970 did when it launched. 970 ran with a $700 780 Ti. 1070 does so with a $650 980 Ti. Considering the success of the 970, if AMD had anything that might put a person off reaching for a 1070, I think they'd be marketing the hell out of it.
"Don't buy that 1070. Wait until you see what we have at $200!" Instead we just get, "It's a $200 card."

Yes it does hold, it's fucking industry practice.

You're new. That's ok, but please just lurk.

Therefore, better than the 7970.

>basically implying that the majority of sales for this card are going to be pre-orders based on pre-release rumerous hype. Not holiday sales and the majority of the next 18 months.

The issue isn't that is an embargo, the issue is that it doesn't lift until the card goes on sale.
1080 and 1070 had an embargo as well, but that lifted like a week before the sale started.