Why the fuck is every analyst so excited about streaming? Every tech site article about music mentions streaming now

Why the fuck is every analyst so excited about streaming? Every tech site article about music mentions streaming now.

I get it, I can listen to music that way. No thank you, if I wanted to buy music, I'd go to iTunes anyway. Who needs that shit?

bump

I agree. I have nothing else to add.

>Why the fuck is every analyst so excited about streaming?

because you can analyse the living shit out of it
you know who played what, how many times, when, after which facebook messages, etc etc

I think your chart shows why

it's super convenient for casual listeners. Anyone that really cares can download and cultivate a library of flac and 24 bit vinyl rips, but that's a pretty small percent of the audience

aside from the metrics that it makes available to labels/advertisers/marketing/etc.

it's also the no. 1 way people consume music today according to the most recent statistical/metric reports compiled by nielsen, billboard, etc. physical and digital sales are officially no. 2

so prepare your anus OP, you're only going to hear even more and more about streaming as the months go by.

But that's the point, they're saying "we expect streaming to grow 6 times and save the music industry" and I'm not sure how that's going to happen.

Why not use YouTube then? If an artist is big enough, he's on YouTube. If he isn't, he's probably on Soundcloud or Bandcamp anyway.

I can see how super-casual listeners like girls who can't be bothered to buy an album and listen several singles on repeat might like it. Otherwise, I see little appeal in it for these people, except trying to be hip.

Their statistics are pretty broken nowadays. If we count streaming, it may seem like artists like Taylor Swift and Adele beat all-time records of popularity. I'm not sure there's a standard how to certify records for sales nowadays.

Analyzing all that stuff is possible, and it horrifies me to be honest. Imagine labels collecting all that stuff, making music based on all that data. Fucking Brave New World stuff.

Still, I view 6x growth predictions as unrealistic promises at best. I can see it: some silicon valley hipsters came up to investors and said: "2 words: MUSIC. CLOUD". The investors asked: "But what about MILLENIALS?". The hipsters said: "MILLENIALS will love it". They heard the buzzwords they wanted and proceeded to pour money in it.

>if I wanted to buy music, I'd go to iTunes anyway.
>"owning" 1's and 0's

Buy physical or go home

>buy physical
>CD is also just a laser disc with a lot of 1's and 0's all over the place

Buy vinyl or go home

youtube is music streaming

no it isn't. It's video streaming

>vinyl
>lifeless printed imposter of music

live performance or go home

>if I wanted to buy music, I'd go to iTunes anyway. Who needs that shit?
People who want to listen to a whole lot of albums legally without having to pay 10 dollarpounds for each of them, I imagine.

>having to share the experience with other people you don't know

Pay the band to play at your house or gtfo

>Paying money for other people to play music for you

Play the music yourself or gtfo

>record labels start paying to have new albums only be availible via streaming and it becomes the norm

>letting brutish human craftsmen and women with their imperfectly made instruments ride roughshod over pure creative inspiration
Listen in your head or not at all.

>tfw owning a record that never made it to the digital world
well I'm sorry you're so close-minded my friend

>Playing your own music

Fabricate your own music using the power of your mined or gtfo

>trusting your weak powers of imagination to create music
Just consider the theoretical possibility that perfect music could exist in the mind of God or go home, m80