>The "Angry Birds" video game has been an object of obsession for celebrities, public intellectuals and government officials.
>And now Sony Pictures Entertainment and game developer Rovio Entertainment are hoping to turn the addictive mobile app into a much needed summer box-office hit. Sony, which releases the movie Friday, is using every tool at its disposal to make sure the ill-tempered, multicolored flock is everywhere in sight.
>The marketing push, including promotional partnerships and the studio's own spending, has reached an estimated $400 million, making it the biggest-ever campaign for an animated Sony movie, according to executives at the company.
>the studio's own spending, has reached an estimated $400 million
>400 plus marketing push They spent nearly as much money as Warner bros put into batman v superman's budget + marketing into marketing alone for a mobile game movie
Remember how BvS was considered underwhelming?
Good Lord sony is performing sudoku here
Lucas White
You do know that technically this makes Angry Birds the most expensive movie in history, right?
Ayden Flores
They also got fembusters coming out, oh boy is sony gonna get fucking destroyed
>public intellectuals Do we have a source on this?
Nathaniel Reyes
hes just like us!
Josiah Gutierrez
Most of that must be advertising or some shit, not actual cost of the movie.
Right?
Kayden Price
What the hell is wrong with Sony Pictures? Why do they keep doing these things?
Gabriel Parker
Yes, advertising, but even if you add up advertising costs, even Batman v Superman was cheaper, and it was said the movie needed like 900 million to break even.
Ryder Kelly
They're referring to Sup Forums
Brandon Mitchell
>What the hell is wrong with Sony Pictures? Jews. The answer is literally jews.
Ryder James
Did sony just drop more money on an angry birds movie than warmer did on batman v superman?
BvS cost 425 million to make and advertise, this cost 400 million on advertising alone
>A rising trend we see with Millennials are the really extreme forms of experiential exercise like Tough Mudder (a sort of filthy triathalon), the Color Run and even things like Hot Power Yoga, veganism etc. Millennials will often post "N.B.D." on their social media after doing it , as in No Big Deal, also known as the "humble brag".....wondering if Spidey could get into that in some way....he's super athletic, bendy, strong, intense....and it's all NBD to him, of course.
Parker Thompson
But at least Jews make good financial choices
Cooper Walker
True. But this actually makes Angry Birds a movie more expensive than Batman v Superman or fucking Civil War.
David Carter
400 million on angry birds?
Luke Johnson
>multicolored flock is everywhere in sight.
I wonder who is behind this?
Nathan Ortiz
At least Angry Birds is a stealth red pill designed to alert people to the dangers of Muslim migrants.
Chase Foster
except nobody that plays angry birds actually gives that much of a fuck
Isaac Wilson
You do know he's referencing the fact that the birds have multiple colors.
Juan Kelly
I found that confusing. Who do they even mean? Were Dawkins and Zizek debating best strategy for level 8-3?
Jason Phillips
Nice try Merchant
Angel Wright
>Try to make a shared universe of Angry Birds >It bombs >Try to make a shared universe of Ghostbusters >It bombs
Gabriel Cruz
Just read the Sony leaks to understand that they are not the brightest bunch
>Sony's CEO genuinely believed that Spider-Man deal with Marvel will rake them up $12 billion profit in 5 years
Adam Diaz
>old handicapped mother bird >is a male ok
Jaxon Williams
we didn't even need the leaks to realize that, but it's still funny reading how retarded they are straight from the source they're just perceptually incapable doing fucking anything right, at least in film
Austin Garcia
You do know you are talking about the retards who wanted to make a Spiderman cinematic universe and were unironically considering making an Aunt May solo movie, right?
Aaron Parker
I saw some preview or ad for this at the theater, it was the most annoying and obnoxious thing ever.
Easton Nelson
Is Angry Birds even a good game? I never played it and it always looked like any old shitty webpage game
Hudson Cook
>mfw all this incoming trash How can a company be this cancerous.
David Howard
>aunt May solo movie >Marisa tomei If actually see this now, kevin fiege is truly part of the UnJUSTment beureu
Grayson Watson
Are they just stupid or bored
Brandon Hernandez
It was just a simple, addictive phone game. You threw different types of birds and you had to smash all the green pigs in the level. Sometimes you had to get creative by breaking buildings, walls and such.
John Adams
Wew.
Dominic Evans
>amazing spiderman 3 and 4 >sinister six
Something's not right
Ethan Long
No no, a solo Aunt May movie for the The Amazing Spiderman franchise.
Kevin Foster
Yeah, those are cancelled, but they are still up in box office mojo.
Jason Perez
This is one of the best emails out of the whole leak. The guy's blatant homolust for Andrew Garfield really seals the deal
>he's super athletic, bendy, strong, intense....and it's all NBD to him, of course. >EDM (electronic dance music) is the defining music for Millennials. Wondering if there's an EDM angle somewhere with Spidey? His movements are beautiful, would be awesome with a killer DJ behind it
Cameron White
Is this a reference to dubs guy? Seems too coincidental considering the rest
Blake Fisher
I know, I mean now id be down and kevin fiege convinced me
Josiah Robinson
THEY ACTUALLY DID IT, THE ABSOLUTE MADMEN
Ryan Peterson
But Garfield was supposedly a dick to work with. And he doesn't even have the talent to justify it like Hardy and Theron.
Nicholas Russell
>baby driver K I N O
Liam Watson
>thinly veiled Sup Forums thread
Back to your containment board, manchild
Ian Stewart
>watch lots of TV with commercials >haven't seen 1 angry birds commercial
TFW you realize if 1% of the marketing budget for this bomb went straight to your bank account, you'd be set for life
Did someone show Amy pascal the producers and she was convinced she could pull that off irl?
Jaxson Richardson
If you call AB a video game on Sup Forums you get chased out within minutes. They accept visual novels where the only player input is "Pick generic high school girlfriend A, B, or C" as a video game before Angry Birds
Nathaniel Sanchez
from what i remember from finnish newspapers rovio paid for the movie itself. why is sony putting so much into marketing it?