How the hell did a non-English song become such a smash hit?

How the hell did a non-English song become such a smash hit?

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youtube.com/watch?v=anzzNp8HlVQ
youtube.com/watch?v=cVikZ8Oe_XA
youtube.com/watch?v=xUA-DcW1lFc
youtube.com/watch?v=97RjuC9YeXg
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Funnie dance...lol!

They faked their views on YouTube.

Up up up upvote Reddit style

It's repetitive, catchy, and the title is said multiple times throughout the song.

youtube.com/watch?v=anzzNp8HlVQ
>Just going to leave this here.

The novelty value. Also "lol Asians are wacky."

It introduced almost everyone to Kpop.

>17m views
doesnt even compare man

die in a fire
delete this

youtube.com/watch?v=cVikZ8Oe_XA

The Jews

get on my level plebs
youtube.com/watch?v=xUA-DcW1lFc

i guess lyrics don't matter after all

Government experiment in creating a weaponized meme.
It was too successful.

le weird XD

>The novelty value.
This. We're in another period where novelty songs are super popular. I think it's a cycle that goes around every 30 years. Novelty shit was super popular in the '50s, it was super popular in the '80s, and it's super popular again in the 2010s.

Came here to post this

>non-English song
Not all good music comes from Britain

Especially the 70's. For fuck's sake, this reach #1 on the US and Canada charts.

youtube.com/watch?v=97RjuC9YeXg

>it was ranked the "#1 Greatest One-Hit Wonder of All Time" by VH1 in 2002. The song uses a type of clave rhythm. The song ranks at No. 7 on Billboard's All Time Top 100. It also ranks at No. 1 on Billboard's All Time Latin Songs.[2][3] It is also Billboard's No. 1 dance song and one of six foreign language songs to hit No. 1 since 1955's rock era began.

>song released in the 90s doesn't have as many views on YouTube as song released in 2012

Gee I fucking wonder why, retard.

This better be disco duck or I'll be mad

memes

>he took the bait

Looks like no one has mentioned it, but the little dance that came with that song helpful in popularizing it. Look at the macarena and how popular that got.

I thought this song was just a meme. Like I assumed it was only played because it was objectively terrible.

>Freshman year of college
>Frat party playing it and all the greeks dancing to it un-ironically

I never payed enough attention to this to even notice it wasn't in english.