>The 'Mummy' reboot is counting on a strong run overseas — where Cruise still has huge sway — to make up for a probable deficit in the U.S. Last month, early tracking for Universal’s The Mummy suggested the summer event film would debut to $40 million or so when opening in North American theaters this weekend, a tepid start for the first title in the studio's planned stable of films built around its iconic monster characters.
>The forecast for the reboot has only gotten scarier from there — at least domestically. One of the industry’s most respected polling services, NRG, downgraded its projection to $38 million last week and to $35 million Monday. Such surveys can certainly be unreliable, but if NRG is correct, The Mummy will lose this weekend’s domestic box-office race to holdover Wonder Woman.
>In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Studios claims the top spot in spending for “The Mummy.”
>Ads placed for the Tom Cruise vehicle had an estimated media value of $7.83 million through Sunday for 1,394 national ad airings across 49 networks. (Spend figures are based on estimates generated from May 29 through June 4. Estimates may be updated after the chart is posted as new information becomes available.) Universal appears to be targeting the type of broad demographic befitting a presumed blockbuster, given the diverse range of programming that attracted top ad spend for “The Mummy” spots, including not only the NBA Finals but “World of Dance” and “America’s Got Talent.”
Who didn't see this happening? It'll have a moderate to disappointing run domestically, followed by a "solid" run worldwide - enough to justify making Universal monster reboots…until the next 2 flop and the "Dark Universe" is dropped.
Had they actually played on people's like and nostalgia for the Fraiser Mummy movies and made a sequel to that it likely would have made more than this generic looking action movie.
Justin Rodriguez
>based tom cruise is going to BTFO wonder woman
Why is Sup Forums always wrong?
Caleb Carter
Look like the other way around
Lucas Russell
No, this thing is done
Elijah Hill
Actually, WW will beat it overseas.
Evan Wright
Universal is going to get rekt with this idiotic monster cinematic universe thing.
Thomas Young
I just really want to know what the end game of this monster universe will be? Are they gonna team up to fight a monster? What's the point of any of this?
Carter Garcia
They are all good guys Id imagine.
They dont even know, Dracula Untold was supposed to kick this shit off with Charles Dance being the big bad.
Now its Dr Jekyll being in charge of a Shield like organization capturing monsters.
Wtf
Bentley Price
No reason these movies need a high budget, would work better being creative driven low to mid budget movies.
Evan Clark
I doubt it. The third Fraser Mummy was a huge disappointment.
Christopher Torres
I work at a movie theater, and we've only pre-sold like 15 tickets to The Mummy, whereas Wonder Woman had several sold out shows weeks before it even premiered. I love based Cruise, but Universal basically set this one up to fail, and are practically burying it at this point.
Austin Gray
>Hire some of the highest paid actors in the industry >fail to match expectations
How fucked is Universal?
Landon Thompson
Wait
Javier Bardem and Johnny Depp are in this crap?
Christian Bailey
Bardem is Frankenstein's monster and Depp is the Invisible Man.
Mason Moore
>Are they gonna team up to fight a monster? What's the point of any of this? Apparently, it will be Dracula, Black Lagoon monster and the Mummy vs Tom Cruise, Frankensein's monster, Invisible Man and Russell Crowe's Agency.
Who knows who the Wolfman will side with.
Lincoln Ward
Cruise makes solid blockbuster movies, this whole "monster universe" is going to bomb tho.
I'll rent it eventually, but have 0 desire to watch this in a theater. There really isn't anything except Spiderman that I want to see in a theater the rest of the year. Unless Star Wars is this year too?
Jaxson Nelson
And it had fucking Jet Li in it. How did they fuck it up?
Jose Long
Lol you said this a week ago
Charles Hall
>Go to Sup Forums >See thread whining about how WW destroyed Captain Underpants. >Go to Sup Forums >See thread whining about how WW destroyed The Mummy.
Pottery.
Josiah Gutierrez
I am as surprised as you.
Jayden Thompson
Can we please stop with this shared universe bullshit.
Make a couple movies that actually do good, then start linking the shit together.
I feel like I'm watching pilots for shows that never come out.
William Nguyen
In the post-credit scenes, they set-up for the sequel "The Bride of Frankestein VS The Invisible man"
In Universal's defense...they practically invented that shit.
They have every right to carry on.
Caleb Cooper
That all sounds fucking stupid. What the fuck genre are these movies suppose to be? The mummy is an action adventure, so does that mean the Invisable Man will be action adventure, even though it would work best as a drama? And what of Frankenstein? How can you have an action Frankenstien movie?
Lucas Watson
You know I understand these versus movies with Universal monsters arent new but what the fuck are they thinking making them high budget blockbusters?
Andrew Cook
looks like the ruse cruise is about to meet its end
Nathaniel Turner
I hope they push this universe out even if they lose money from it. Will be neat to have these available in the future. Don't cancel it after two movie releases
Noah Powell
>How can you have an action Frankenstien movie? The book Frankenstein had super strenght and could run very fast and jump very high. He was basically Golden Age Superman.
Jayden Smith
And it hasn't changed.
Gabriel Ross
This. All of the OG Universal Monster movies were slow-paced, creepy character studies (some of which only taking place in like 3 or 4 rooms). Whoever decided to make this a huge, globe-trotting adventure movie was a fucking idiot.
Aiden Russell
Benicio Del Toro was perfect as the Wolfman. Shame he's no longer part of this.
Camden Morales
I hope they get fucked enough to drop the cinematic universe after the next flick.
Lincoln Clark
But the public doesn't want an action Frankenstein movie, they barely want a Frankenstein movie anyway, but they don't want it to be action. They tried that before, it flopped and was shit.
I actually want to see where they go with this Monster Universe, not because they are good, but because I want to see they try to make this clusterfuck work.
Benjamin Harris
>They tried that before, it flopped and was shit. No they didn...oh...OH...i had blocked this from my memory
Jose Walker
They made it more about the kid, now an adult, than Fraser and Company out for one last ride with the kid as an equal player rather than the de facto lead. Also bad CG and a lack of Indiana Jones-type flair that the first two had.
Jayden Campbell
Dracula Untold flopped, Victor Frankenstein flopped... If Universal can't get the Big Two to work, how did they think this was going to go over?
Andrew Young
Yeah, I'm not saying it's a good idea or that it will work. I'm just saying they can just go with the original version if they wanna do that.
Jordan Barnes
Also, apparently The Mummy sucks.
And the 2010 Wolfman movie flopped.
Levi Allen
Remember when people said that Captain Underpants would demolish WW and The Mummy would be the end of it? haha good times.
Movie was average. Its only praised because its closer to the Marvel Formula™ and has a female lead rather than being a truly good film. 6/10.
MoS was a better movie.
Eli Stewart
Place your bets, MCU goes ahead, but who will inevitably win.
Juan Taylor
It didn't stop DC.
Angel Perry
Transformers.
Jackson Butler
Marvel will always be top, followed by DC, followed by the Monsterverse in a distant third (female audiences don't watch kaijukino).
Jacob Hernandez
Universal didn't make Victor Frankenstein.
Alexander Lewis
/ourgal/ strikes again.
Blake Martinez
Nice try. Regardless of their quality, those movies still did a shitload of business at the box office, which is all the studios care about. Dracula Untold barely broke even and Victor Frankenstein lost a ton of money.
Thomas Lewis
Transformers is not a cinematic universe, unless they start making Archie/TMNT crossovers.
Nathaniel Campbell
Kong and Zilla will do just fine. Nothing groundbreaking but enough money to keep making those movies
Dark Universe is cancelled. Literally. They couldnt have picked more expensive actors to release those B tier movies.
Fox has moderate success. Never a 1 billion blockbuster, but solid box office. Fox is where the new Kino is at. They are not afraid of trying new shit. New mutants is a horror movie for example. Some stuff will stick better than others. But overall will be the universe with the highest filmic quality. See Legion, Logan, etc.
DC will start aping the MCU mold to increasing success. They will finally find a generic formula to shit movies like Disney (probably using WW as base). It will have moderate success at first and will keep building momentum and success. Stops being Kino or interesting at JL. The rest will be prebaked mediocrity for the rest of its days.
MCU will continue dominating and being the MCU.
Nicholas Carter
>MCU will continue dominating and being the MCU. Even after RDJ exits it? He won't be likely to return after Infinity War.
Hemsworth and Evans are also in doubt.
Nathan Martinez
>If you are not the movie with most revenue of the month your movie is a failure and the director will disappear forever blockbusters were a mistake
Justin Rodriguez
I like Tom but I won't ever go see the Mummy. Nothing about it looks good. I laugh every time I see the trailer. It's cringe worthy.
Also by your standards, the G.I Joe crossover will make it a CU.
Anthony Watson
>Here, another 50m >doubts dispelled
Even then, people goes for the MCU experience. Not for the actors or characters anymore. See the success of GoTG. As long as its punching, quipping, punching, quipping and the movie winks to the audience each 5 minutes they will be fine.
The marvel formula, while makes for terrible movies, its a perfect product business wise. Its pure blockbusterhium distilled. Its the perfect money making machine.
Robert Clark
Monsterverse will do well, you won't get billion dollar blockbusters or anything but they will make a good amount of money and will be well recieved
The Fox movies will also do well, but the quality of the movies flip and flop so you never know
The DCEU's success will be based on Justice League. Regardless of quality, Justice League will break a billion, but it need to be good. They are garnered a lot of renewed confidence amoungst the public with WW, but Justice League has to be at least mediocre and fun. And after that, the DCEU should be in a fine place making blockbusters. Aquaman looks good and after JL, they will fire Snyder so that good.
MCU will continue to be what it is.
Xavier Murphy
Duly noted
Andrew Phillips
YOU CANT STOP HER
Lucas Turner
Earlier today Universal also announced that they're adding the Hunchback of Notre Dame and the Phantom of the Opera to the Dark Universe. I kinda wish they would just focus on one movie at a time instead of making a clusterfuck out of future promises.
The good news is, at the very least, we'll get great 4K restorations of the originals.
Julian Bennett
Also, Dark Universe will be a spectacular failure and will be abandoned after 2 movies.
Juan Gray
It's been a pissing contest since the 1980's. The Weekend Box Office is practically a professional sport at this point.
David Walker
Apocalypse wasnt even thaaat bad. Its just an average MCU movie without the free pass the MCU gets (see im2,3,ca1,thor1,2,avengers2,etc).
The last really bad X-men movie was what, Wolverine origins? That was literally 10 movies ago. Just give them a fucking break.
Christopher Barnes
Ok the Phantom of the Opera can do some ninja Batman shit but what can the Hunchback of Notre Dame do? Climb things? How is he going to compete with Dracula and the Mummy?
Connor Allen
RETARD STRENGTH!!!
Lucas Rogers
>Earlier today Universal also announced that they're adding the Hunchback of Notre Dame and the Phantom of the Opera to the Dark Universe. But...why?
What special powers does the Hunchback have to fight Dracula?
Will The Phantom sing the Wolfman to death?
Why won't they just remake Monster Squad and scrap this stupid shared universe nonsense?
Parker Moore
They'll probably turn him into a mini-Hulk or something similar.
Justin Bennett
>the director will disappear forever Zack Snyder would like to prove you wrong.
Jace Miller
I loved Apoc by how cheesy and "comic-like" it was, they even used some 90s cartoon lines, if Apoc designs were better, it would be the perfect XM movie.
John Gomez
I AM DA WEREWOLF
William Moore
I would have watched a reboot reimagining of the fraiser movies
>Will The Phantom sing the Wolfman to death? If not mistaken the Phantom has some kind of mind control powers.
Brody Roberts
The director said it's not like they're building to an Avengers team up. More that they want a huge stable of characters to draw on. Like including Jekyll in the Mummy. Doing it when it feels right
William Flores
The Mummy looks OK at best but I'll probably see it anyways because of my crush on Sofia Boutella.
Juan Campbell
I enjoyed it too, but if I said Apocalypse was good people would think I was trying to bait them. Lets agree its not thaaat bad.
Frankly most x-men movies are more hit than miss.
Kayden Anderson
Yeah, he was good. Sadly the movie wasn't. Though it gets one extra star because of Anthony Hopkins giving one of his laziest performances ever. And that's saying a lot.
Wyatt Anderson
Just bought tickets for Spider-Man. It's gonna be epic!
Adrian Wood
I even enjoy The Last Stand. Wolverine Origins and The Wolverine are the ones that really put me to sleep.
Ian Sullivan
>no pants
Nicholas Ortiz
shes wearing leggings, senpai
William Murphy
>Unless Star Wars is this year too?
Star Wars: The Force Sloth Awakens is out in December.
Andrew Moore
>more like Buttella
Daniel Hill
Wolverine Origins is the worst of the bunch but at least the unfinished version is funny.
The last stand had some serious balls for killing everyone. No one would dare to do that in one of these new universes. They decided to burn everything because they felt a franchise couldnt go forever. It took some serious retcons and timetravel to undo the crazy stuff done in X3.
Bentley Ramirez
So we'll never get the teamup movie where they fight Van Helsing?
Michael Cruz
that masculine jawline is incredible
shes going to be a huge star
Logan Wright
This. The Mummy Returns also isn't remembered very well, and I think most people here seriously overestimate nostalgia for the first movie in the series. It's not a series people talk about much, or seem to care about besides as a funny Indiana Jones-ish movie most people have seen at some point.
And sticking close to the Fraser "original" is a stupid idea anyway, since it was a remake. It made the most sense to go with a different idea, but something more like the actual original, and not a generic action movie with the protagonist also getting mummy powers.
Jeremiah Torres
>masculine jawline
plz take ur reddit meme and leave
Christopher Morgan
it wasnt an insult, we like traps around here
also its been proven that men are better actors, they use to portray women in shakespearian days
so it stands to reason, the more masculine the actress, the better she is
btw, the everyone is from reddit but (You) meme was outplayed like 4 years ago
Brandon Anderson
...
Benjamin Perez
Is this the beginning of the Retard Cinematic Universe (RCU)?
>Down Syndrome Werewolf >Transgender Wheelchair Warrior >Cranium Boy >NigGoth >Drunk Aunt >Synthesizer Voice Man
Jackson Smith
>Moar liek Tom 'JUST' Cruise: The Curse of Brendan...
Sebastian Evans
You will never explore tombs and pyramids with her It hurts
Dominic Jackson
Be quiet please
Jack Young
Tom Cruise's films don't fail.
Xavier Perez
...
Eli Lewis
>first title in the studio's planned stable of films
Yeah, ignoring the 2-3 that failed so they scrapped.
Sebastian Williams
It lacked the B-film charm the previous two had, and that only made the cgi ( that to be fair was always shit ) just look shittier, especially when you have hundreds of clay soldiers on screen. Also the kid, now older, was for some reason the main character while having no personality and being played by the douchiest looking dude in existence that bare no resemblance to the parents.
Egypt > China.
And the biggest offender of all.
Justin Hernandez
The embargo for the Mummy lifts tomorrow.
Sebastian Brown
They fail all the fucking time, even when they are good like Edge of Tomorrow.