How this happened?

Marvel movies are colorful and kidfriendly.

DC movies are dark with grey heroes.

My dear casual friend, marvel being the more "mature" "not your's parents" comic book publisher was a thin in the 60's and a really small part of the 70's, they pushed for that image but not with comics. Enyone who actually reads comics knows that marvel is more Juvenile and aims for the tween and young teen that thinks it's mature but it's not really. DC has been darker than Marvel in pretty much every decade, the big difference wasnt the stories, it was that marvel conflict usually was related to the personal life of the characters. So people will recall the death of gwen stacy more than some cannibal story of GA.

Also DC LOVES to rape male characters. but don't kid yourself, dc was the "mature one" of the 2. Sandman was a best seller at the same time Wolverine was "feral".

i think he meant mostly in the live action adaptations judging by the picture he used

And Marvel movies are a new thing...so without some sort of previous context in which to compare it to, what would be the purpose of OP?

i honestly have no idea. Maybe he means how did films that are all about comics diverge into two distinct sort of tropes?

I basically know superman and even in the silver age where he was very kid friendly he wasn't a light and fluffy character. He wasn't a bright and shiny "symbol of hope"

In casuals is pretty spread the ida that Marvel comics are someway "dark" (the mutes racism, how the heroes like Spiderman have bad publicity, heroes fighting violently with each other, how the residents of their world hate their heroes) while DC has the image of friendly really good heroes in sicodelic bright colors doing good things and being loved by people probably thanks to decades of superfriends.

But the movie universes are pretty much the exact oposite to that idea.

That's because in the 60's, Marvel tried really hard to make their characters seem more 'real,' so the FF argued all the time, the Avengers had all their by-laws and meetings, and Spider-Man struggled with school and the general populace distrusting him.

But, as the years went on, and DC's stories got darker, the association remained, but it wasn't really accurate anymore.

Kek. Only era DC has been darker than Marlel is 2007 - current.

Hell, even Spider-Man was darker than Batman until Batman and the Outsiders (he still was in the main continuity). Not to mention Epic Comics, Miller Marvel, Claremont/Byrne X-Men and Byrne FF.

you mean other than when batman used to go around shooting criminals?

And other than Cap blowing Nazi soldiers

Marvel's a gold standard marketing machine, Has bee since the beginning.
Family friendly fun is more marketable.

Marvel was never based around family fun until the movies, specifically when Disney took over....

Did you read any Batman from the 80s and 90s?

Yes, in fact, probably more than you considering you don't know when Batman and the Outsiders was released.

You said DC only got dark after 07, I stopped reading what you were spewing there

He's saying both companies were dark in the 80's, Marvel was just darker

Maybe you should learn how to read

Marvel heroes work during the day for the most part

DC has only had success in film in the past 30 years with Batman who is pretty much the fucking nightstalker

It's cause Detective Comics Comics realized how profitable Batman was and decided to make everyone Batman

Maybe you should get mass murdered little faggot

Oh is it the daily bait thread?

Because Marvel got there first, and audiences loved RDJ's performance as Iron Man. Iron Man did well, and that set the tone for the MCU to follow: comedy action funtimes.

DC was like a decade late to the party when it comes to being a cinematic universe. They knew they couldn't match Marvel on its own terms, they needed to do something different in order to stand out. Otherwise no one was going to consider them anything other than a knock-off of the Marvel movies in the box office.

And you know what did well for DC recently? Nolan's batman. So they got Zack Snyder and Nolan onboard for Man of Steel, and just like Iron Man that set the tone for everything to come after.

They made two mistakes here. The first was just deciding to apply Batman's dark tone to the universe as a whole even when it doesn't fit, but the cannonball that sunk the ship was appointing Snyder to his position. Snyder lacks a fundamental understanding of what makes the DC heroes work, and expresses open disdain for the very concept of traditional Superman as a character. There is enough material on that topic for a whole thread of its own, but the important part is that DC also pigheadedly believed that they could take the auteur with a cinematic universe, and didn't have the control structures in place in order to kep their individual directors on ball. Basically, Snyder was handed the keys to the house and they didn't have a way to get them back if Synder wrecked the place.

Which he did. Synder is the one who changed the script of Man of Steel so that Superman would be forced to kill Zod onscreen. The studio and DC both fought him on it, saying absolutely not, but they didn't actually have any of the contractual firepower needed to veto that action. Snyder had all the cards.

And the same thing happened with BvS as well. Synder and his 'artistic vision' running hogwild over the movie with no effective oversight.

So now DC is just left trying to pick up the pieces.

>DC this DC that
WB user, DC has no control over the films.

>Synder is the one who changed the script of Man of Steel so that Superman would be forced to kill Zod onscreen. The studio and DC both fought him on it, saying absolutely not, but they didn't actually have any of the contractual firepower needed to veto that action.

Holy shit. That better not be true.

You talk about mistakes but "grimdark" DC is doing nice. Even Injustice that is edgy as fuck did well enough to get a sequel.

May be they won't beat Marvel, but the darkest night formula is giving positive results.

It wasnt

Because DC's only surefire hit has been Batman, so they're trying to imitate Batman over and over.

>Family friendly fun is more marketable.
This guy gets it.
Suicide Squad sure as hell won't be selling much merch.

It's not exactly true. What actually happened was that Snyder failed to convince WB to let him snap Zod's neck until Nolan vouched for the idea (after Snyder spent a while trying to convvince him). Because WB believes Nolan can do no wrong, they accepted it.

>Comic book movies.

Honestly, do people actually give a shit about this? Just read the books and fuck the movies, they're infinitely superior anyway.

Stan Lee has sent Skrulls to kill and impersonate the heads of DC and Warner Brothers.
They're fucking up the movies on purpose so Marvel looks better by comparison.

Warner Brothers are out of Lord of the Rings and Harry Potter movies to print money off of so they're trying their hardest to make DC Comics their next tentpole franchise. But because they don't have anyone to tell them how their characters are suppose to work, we get dumpster-fires like Dawn of Justice. If Justice League fails, expect to see them try their damndest to adapt the Simarillion.

They'll have to wait for Christopher Tolkien to die for that

Christopher is probably doing his damnest to set up a trust or something legally to make sure whoever controls the property after him can never agree to a movie deal ever again after WB has screwed him royally as payback

Every thread is a bait thread.

I'm sure of two things, first is not "if" Justice League Fails, JL will fail.

Second, they will find a new cow, may be some old book, may be some recent book, but they'll find something to milk, they excel at that.

I think they'll manage to make a go of Fantastic Beasts. Harry Potter nostalgia is still running high.