>opened to good critic and fan reviews during festival screenings
>initital buzz is so positive, A24 announces that it will be going to wide release in 1,500+ theaters for 3 months
>even being released to IMAX theaters in some places
>huge online and tv promotional push behind the scenes by New Line Cinema/Warner Bros., featuring James Franco, Seth Rogen, Zac Efron, Josh Hutcherson, Bob Odenkirk, Hannibal Burress, Nathan Fielder, Sharon Stone, Alison Brie, etc. all quite prominently in relation to the film
>however, even after a week of being out in theaters, the film has only made $4 million dollars
>On December 5th, a blind item is published alleging James Franco is about to have his sexual encounters with underage girls resurface before Oscar season
>On December 6th, A24 suddenly pulled the IMAX release and announced that The Disaster Artist would now be a 700 theater, 1.5 month engagement
>On December 7th, AMC stated that scheduled screenings in it's theaters were now being pulled
>On December 9th, it was reported that the Disaster Artist was being pulled from most major Regal cinemas chains
What is going on?