Am I the only one who thinks the model of Marvel giving everyone and their mothers books actually hurts the building ofthe Universe? DC too, for that matter. Let me explain, before you crucify me.
See, mos solo characters have a rogues gallery. Some sit at the top, with a huge one, filled with good and mediocre characters alike. Some sit at the middle, with a few good enough and a couple mediocre ones. Some barely have a gallery, and others do not even have one villain to show. Now that, cpupled with almost everyone having a monthly book, means that the same old villains do the same old things, in the same old stories. Characters don't advance or change, because as soon as they have gone through their 3 enemies, they get a crossover, an event, and the cycle begins anew.
Characters like Spider-Man, with tons to choose from, don't suffer from that, but during the "4 monthlies at the same time" era, he was pretty darn near to it happening.
And apart from that, most books and characters are near identical. Leading to same old plots, same old circumstances, just with different costumes. Not to mention that some of them are simply not starring material.
What I propose is a smaller line, with larger rotating supporting casts, with bigger pools of characters, and less interaction, each title representing a corner. For example:
>Daredevil
Street, Pulpy stuff. Luke Cage, Jessica Jones, iron Fist, all of them can be used as supporting characters here. And all of the street villains could be added in this book, instead of Daredevil going through the same Kingpin-Bullseye-Elektra-Gladiator-Hand arc each time.
>Captain America
Falcon, Bucky, SHIELD, Punisher, Secret Warriors, etc go here. He gets HYDRA, Secret Empire, the WW2 foes, his Rogues, etc.