Bookscan 2017 top750

Lincoln Perry
Lincoln Perry

comicsbeat.com/wp-content/uploads/2018/03/EDIT-BookScan-17-Top-750.htm

Incredibly, this is the fifteenth annual report of something that is hard to exactly perceive and understand: the size and shape of the sales of graphic novels and trade paperbacks through the book store market, as seen through the prism of BookScan.

Some preamble:
“Direct Market” stores (also known as “your Local Comics Shop”) buy much of their material for resale from Diamond Comics Distributors (though, not, by any means, all of the material your LCS has for sale – many DM stores are also buying from book-market wholesalers, or directly from publishers). While many DM stores have Point-of-Sales (POS) systems, because our market buys non-returnable what we track in our side of the industry is what sells-in to the store, not what sells-through to the eventual consumer. In a very real way, this means that the DM store owner is the actual customer of the publisher, as opposed to the end consumer.
The bookstore market, however, buys their material semi-returnable, where they can send back some portion of titles that don’t sell (but not, usually, all unsold product). Because of this, sell-through is the data that is tracked and trended. Bookstores that have POS systems are able to report their sales to BookScan, a subsidiary of The NPD Group (they bought it from Nielsen).

You can find comicsbeat analysis and links to previous years here.
comicsbeat.com/tilting-at-windmills-268-looking-at-bookscan-2017-and-this-time-its-certified/
or archive.fo/AgmgB

Attached: BarnesNoble.jpg (133 KB, 500x300)

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comicsbeat.com/tilting-at-windmills-268-looking-at-bookscan-2017-and-this-time-its-certified/
archive.fo/AgmgB
en.wikipedia.org/wiki/Brian_K._Vaughan#Bibliography

Kayden Phillips
Kayden Phillips

came to make this thread myself

Raina dethrowned by Dav Pilkey

comfy

Julian Phillips
Julian Phillips

Clearly, the first thing you can’t help but notice is that all twenty of the Top Twenty are books aimed at younger readers – it was just eighteen last year, and fifteen the year before You have to hit #23 before you reach a book aimed at adults (“Persepolis”), #29 before you hit a book aimed at adults that could be considered DM-driven (“Saga” v7), and a staggering #36 before you reach something that that is a superhero comic (“Batman: The Killing Joke”).
Damn, now we know why DC Zoom and Ink are a thing. How the fuck is TKJ still so fucking high? Who doesn’t have that book yet?

Jacob Reyes
Jacob Reyes

Kids” comics is absolutely the hottest demographic of the moment, reminding me in any ways of pre-Direct Market times when comics were on the newsstands and the audience was assumed to turn over every several years. One difference between then and now is that when those kids turn over, Pilkey and Telegemeier and all of the rest of these authors will still be waiting for the next incoming group of kids because these are permanent formats, not transitory ones like periodicals were.
Kinda funny reading all the bitching about the kid imprints from DC in light of this. Dido knows what he’s doing.

Dominic King
Dominic King

Some notable Marvel:
54 28,261 BLACK PANTHER, BOOK 1: A NATIO COATES TA-NEHISI
117 16,922 BLACK PANTHER: A NATION UNDER COATES TA-NEHISI
120 16,830 OLD MAN LOGAN MILLAR MARK
122 16,561 STAR WARS: DARTH VADER, VOLUME GILLEN KIERON
132 15,898 INFINITY GAUNTLET STARLIN JIM
165 13,728 DEADPOOL KILLS THE MARVEL UNIV BUNN CULLEN
179 12,988 NO NORMAL MARVEL COMICS
262 10,087 STAR WARS: DARTH VADER, VOLUME GILLEN KIERON
263 9,989 STAR WARS: DARTH VADER, VOLUME GILLEN KIERON
272 9,637 BLACK PANTHER: A NATION UNDER COATES TA-NEHISI
273 9,621 STAR WARS: DARTH VADER, VOLUME GILLEN KIERON
298 9,111 SPIDER-MAN/DEADPOOL, VOLUME 1: KELLY JOE
310 8,385 STAR WARS: HAN SOLO LIU MARJORIE
333 7,696 CIVIL WAR II BENDIS BRIAN MICHAEL
335 7,687 DEADPOOL: THE COMPLETE COLLECT WAY DANIEL
336 7,684 CIVIL WAR: A MARVEL COMICS EVE MILLAR MARK
356 7,261 WOLVERINE: OLD MAN LOGAN, VOLU LEMIRE JEFF
373 6,951 WOLVERINE: OLD MAN LOGAN MILLAR MARK
374 6,943 STAR WARS: DARTH VADER: DARK L MARVEL ENTERTAINMENT
381 6,838 STAR WARS, VOLUME 4: LAST FLIG AARON JASON
402 6,461 STAR WARS: VADER DOWN AARON JASON
433 6,047 INFINITY WAR STARLIN JIM
436 6,029 STAR WARS, VOLUME 1: SKYWALKER AARON JASON
439 5,936 WOLVERINE: OLD MAN LOGAN, VOLU LEMIRE JEFF
473 5,665 STAR WARS: DARTH MAUL BUNN CULLEN
478 5,636 STAR WARS: JOURNEY TO STAR WAR THOMPSON KELLY
509 5,325 THE UNBEATABLE SQUIRREL GIRL, NORTH RYAN
512 5,301 STAR WARS, VOLUME 5: YODA'S SE AARON JASON
514 5,266 STAR WARS: DARTH VADER, VOLUME GILLEN KIERON
518 5,254 STAR WARS: DARTH VADER, VOLUME AARON JASON
526 5,195 MOON GIRL AND DEVIL DINOSAUR, REEDER AMY
531 5,155 VISION, VOLUME 1: LITTLE WORSE KING TOM
541 5,087 DEADPOOL VS. THE PUNISHER MARVEL COMICS
562 4,935 BLACK PANTHER: WORLD OF WAKAND COATES TA-NEHISI
568 4,921 SPIDER-MAN/DEADPOOL, VOLUME 2: AUKERMAN SCOTT
570 4,904 VISION, VOLUME 2: LITTLE BETTE KING TOM
588 4,829 WOLVERINE: OLD MAN LOGAN, VOLU LEMIRE JEFF
596 4,769 STAR WARS: DOCTOR APHRA, VOLUM GILLEN KIERON

Benjamin Reyes
Benjamin Reyes

I always like this part for curiosity's sake

Let’s add some dollar amounts, and widen it to the entire 33k list, with these being all of the authors selling over $1m combined in books according to BookScan. That looks like this:
PILKEY DAV $12,473,032.26
TELGEMEIER RAINA $9,640,046.81
KIRKMAN ROBERT $7,782,164.81
RUSSELL RACHEL REN $6,128,321.53
VAUGHAN BRIAN K. $4,263,973.08
PEIRCE LINCOLN $3,854,861.56
LEWIS JOHN $3,758,518.00
KIBUISHI KAZU $3,600,365.04
ISHIDA SUI $3,487,487.51
MOORE ALAN $2,926,106.54
JOHNS GEOFF $2,848,375.36
ISAYAMA HAJIME $2,835,506.03
HIMEKAWA AKIRA $2,813,826.66
KUSAKA HIDENORI $2,609,804.84
SNYDER SCOTT $2,561,484.56
GAIMAN NEIL $2,348,200.81
YANG GENE LUEN $2,173,307.74
BENDIS BRIAN MICHAEL $2,023,850.29
KISHIMOTO MASASHI $2,019,648.95
ODA EIICHIRO $2,007,041.74
TORIYAMA AKIRA $2,005,619.82
GILLEN KIERON $1,903,718.41
OTOMO KATSUHIRO $1,830,704.87
SPIEGELMAN ART $1,824,282.84
SATRAPI MARJANE $1,806,897.10
KING TOM $1,770,004.29
MILLER FRANK $1,766,494.54
HORIKOSHI KOHEI $1,760,337.90
MASHIMA HIRO $1,642,954.64
AARON JASON $1,633,896.36
DANTDM $1,626,946.12
OHBA TSUGUMI $1,593,829.64
MILLAR MARK $1,537,664.19
MIURA KENTARO $1,534,563.02
ENNIS GARTH $1,489,819.90
JAMIESON VICTORIA $1,468,903.29
ARAKI HIROHIKO $1,401,794.89
MORRISON GRANT $1,368,636.11
MARTIN ANN M. $1,354,103.87
CHMAKOVA SVETLANA $1,353,975.00
HOLM JENNIFER L. $1,336,025.62
TOBIN PAUL $1,335,197.89
HALE SHANNON $1,330,538.53
ITO JUNJI $1,320,569.94
LEMIRE JEFF $1,237,076.23
TOBOSO YANA $1,228,134.20
FERRIS EMIL $1,222,489.30
HALE NATHAN $1,211,376.48
O’MALLEY BRYAN LEE $1,177,564.44
COATES TA-NEHISI $1,164,788.45
TAKAYA NATSUKI $1,156,821.32
ONE $1,137,241.62
TAYLOR TOM $1,115,534.23
SIMPSON DANA $1,115,416.27
SMITH JEFF $1,108,367.15
RUCKA GREG $1,057,684.14
WAID MARK $1,038,522.79
HICKMAN JONATHAN $1,010,572.97

Nathan Flores
Nathan Flores

DC and Vertigo:
36 35,985 BATMAN: THE KILLING JOKE, DELU MOORE ALAN
50 30,809 WATCHMEN MOORE ALAN
77 23,191 BATMAN, VOLUME 1: I AM GOTHAM KING TOM
100 19,211 THE FLASH, VOLUME 1: LIGHTNING WILLIAMSON JOSHUA
109 18,038 V FOR VENDETTA MOORE ALAN
124 16,305 WONDER WOMAN VOL. 1: THE LIES RUCKA GREG
137 15,400 INJUSTICE: GODS AMONG US YEAR TAYLOR TOM
150 14,474 BATMAN: THE DARK KNIGHT: MASTE MILLER FRANK
155 14,268 BATMAN/THE FLASH: THE BUTTON D KING TOM
169 13,593 SANDMAN: PRELUDES & NOCTURNES DC COMICS
175 13,265 HARLEY QUINN VOL. 1: HOT IN TH PALMIOTTI JIMMY
186 12,874 FLASHPOINT JOHNS GEOFF
192 12,629 NIGHTWING, VOLUME 1: BETTER TH SEELEY TIM
196 12,540 SUPERMAN, VOLUME 1: SON OF SUP TOMASI PETER J.
203 12,084 BATMAN VOL. 2: I AM SUICIDE (R KING TOM
207 11,995 INJUSTICE: GODS AMONG US: YEAR TAYLOR TOM
213 11,566 DC SUPER HERO GIRLS: SUMMER OL FONTANA SHEA
216 11,476 BATMAN: HUSH LOEB JEPH
217 11,368 WONDER WOMAN VOL. 2: YEAR ONE RUCKA GREG
222 11,186 BATMAN: THE DARK KNIGHT RETURN MILLER FRANK
229 11,079 DC UNIVERSE: REBIRTH JOHNS GEOFF
236 10,854 THE LONG HALLOWEEN LOEB JEPH
239 10,796 BATMAN: YEAR ONE MILLER FRANK
241 10,769 JUSTICE LEAGUE, VOLUME 1: THE HITCH BRYAN
247 10,591 PREACHER BOOK ONE ENNIS GARTH
252 10,358 THE FLASH VOL. 1: MOVE FORWARD MANAPUL FRANCIS
256 10,249 JUSTICE LEAGUE: THEIR GREATEST JOHNS GEOFF
259 10,118 JUSTICE LEAGUE VOL. 1: ORIGIN JOHNS GEOFF
261 10,091 TITANS VOL. 1: THE RETURN OF W ABNETT DAN
265 9,930 THE COURT OF OWLS SNYDER SCOTT
281 9,492 BATMAN: DETECTIVE COMICS VOL. TYNION IV JAMES
289 9,323 DC SUPER HERO GIRLS: HITS AND DC COMICS
292 9,249 DC SUPER HERO GIRLS: FINALS CR FONTANA SHEA
301 8,971 GREEN ARROW, VOLUME 1: THE DEA PERCY BENJAMIN
320 8,093 BATMAN VOL. 3: I AM BANE (REBI KING TOM
324 8,025 RED HOOD AND THE OUTLAWS VOL. LOBDELL SCOTT
328 7,945 WONDER WOMAN: HER GREATEST BAT VARIOUS
341 7,504 THE FLASH VOL. 2: SPEED OF DAR WILLIAMSON JOSHUA
363 7,115 BATMAN VOL. 2: THE CITY OF OWL DC COM

Isaac Ross
Isaac Ross

Yang above Bendis
Pisses me off that Bendis is the one who gets to do whatever the fuck he wants while Yang had to tie in his run to other shit, despite Yang being a more successful author than Bendis. Also how the fuck is Marvel doing so fucking poorly when they’re such a huge success in the mainstream? They need to pull their heads out of their asses.

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Nathan Rogers
Nathan Rogers

I do not understand how Marvel does so poorly. Dropping from 5th last year to 7th even though they have a shitton of normie popularity. Like how do you have marketing that is THAT BAD while being owned by Disney?

Michael Allen
Michael Allen

7,696 CIVIL WAR II BENDIS BRIAN MICHAEL

I was wondering why this beat out Millar's but then I remembered that they finally released the collected edition just last November. But that does seem weird that Millar's Civil War is so low on the chart.

Thomas Adams
Thomas Adams

14,474 BATMAN: THE DARK KNIGHT: MASTE MILLER FRANK
I guess we know why they’re letting him write Superman: Year One. I hope he does a good job, Supes could use the boost.
229 11,079 DC UNIVERSE: REBIRTH JOHNS GEOFF
It’s fucking crazy to me that this is still selling so well.

Jacob Adams
Jacob Adams

His arc that didn't directly have crossover shit was actually fucking good too. Honestly he doesn't even need DC so they need to start treating him better or he'll leave.

Marvel just does not have any evergreens, but I don't get why they haven't been able to force something into one by now.

Alexander Gray
Alexander Gray

They’re terrible about trades and it pisses me off and makes me happy at the same time. Their recent trash shouldn’t sell well, but I also want Marvel to improve their sales because it’s good for the industry as a whole.

Andrew Richardson
Andrew Richardson

Image:
29 45,427 SAGA, VOLUME 7 VAUGHAN BRIAN K.
35 36,024 THE WALKING DEAD VOLUME 27: TH KIRKMAN ROBERT
72 24,178 THE WALKING DEAD VOLUME 28: A KIRKMAN ROBERT
76 23,551 MONSTRESS, VOLUME 1: AWAKENING LIU MARJORIE
88 20,468 SAGA VOLUME 1 VAUGHAN BRIAN K.
97 19,746 PAPER GIRLS, VOLUME 1 VAUGHAN BRIAN K.
104 18,712 THE WALKING DEAD COMPENDIUM VO KIRKMAN ROBERT
126 16,142 SAGA, VOLUME 6 VAUGHAN BRIAN K.
134 15,779 THE WALKING DEAD COMPENDIUM, V KIRKMAN ROBERT
147 14,730 PAPER GIRLS, VOLUME 2 VAUGHAN BRIAN K.
159 14,020 THE WALKING DEAD VOLUME 1: DAY KIRKMAN ROBERT
160 14,015 THE WALKING DEAD COMPENDIUM VO KIRKMAN ROBERT
173 13,422 SAGA, BOOK TWO VAUGHAN BRIAN K.
176 13,174 SAGA VOLUME 2 VAUGHAN BRIAN K.
184 12,898 THE WALKING DEAD, VOLUME 26: C KIRKMAN ROBERT
191 12,637 MONSTRESS, VOLUME 2: THE BLOOD LIU MARJORIE
214 11,525 SAGA VOLUME 3 VAUGHAN BRIAN K.
221 11,279 SAGA, VOLUME 5 VAUGHAN BRIAN K.
225 11,118 THE WALKING DEAD: HERE'S NEGAN KIRKMAN ROBERT
231 11,011 PAPER GIRLS, VOLUME 3 VAUGHAN BRIAN K.
243 10,760 SNOTGIRL VOLUME 1: GREEN HAIR O'MALLEY BRYAN LEE
251 10,413 SAGA VOLUME 4 VAUGHAN BRIAN K.
300 8,998 THE WALKING DEAD, VOLUME 25: N KIRKMAN ROBERT
313 8,284 WALKING DEAD HERES NE B&N EXC ADLARD C
316 8,221 THE WALKING DEAD BOOK 14 KIRKMAN ROBERT
321 8,089 SAGA BOOK ONE VAUGHAN BRIAN K.
322 8,062 BITCH PLANET VOLUME 1: EXTRAOR DECONNICK KELLY SUE
323 8,030 THE WALKING DEAD VOLUME 2: MIL KIRKMAN ROBERT
367 6,994 THE WICKED + THE DIVINE VOLUME GILLEN KIERON
388 6,746 KILL OR BE KILLED, VOLUME 1 BRUBAKER ED
417 6,264 BITCH PLANET, VOLUME 2: PRESID DECONNICK KELLY SUE
426 6,150 DESCENDER, VOLUME 1: TIN STARS LEMIRE JEFF
427 6,145 THE WALKING DEAD VOLUME 3: SAF KIRKMAN ROBERT
450 5,877 THE WICKED + THE DIVINE VOLUME GILLEN KIERON
459 5,799 SEVEN TO ETERNITY, VOLUME 1 REMENDER RICK
466 5,726 I HATE FAIRYLAND, VOLUME 1: MA YOUNG SKOTTIE
482 5,610 THE BLACK MONDAY MURDERS, VOLU HICKMAN JONATHAN
493 5,449 RAT QUEENS VOLUME 1: SASS &

Noah Gray
Noah Gray

DC having over just over twice the number of titles on the Top 750 (101 compared to Marvel's 50) yet only being 5% ahead in dollar sales compared to Marvel just goes to show how much more expensive Marvel collected editions are.

Gavin Butler
Gavin Butler

Really glad to see that Dav Pilkey still has it after Captain Underpants.

Brayden Clark
Brayden Clark

I expected better from the WW stuff, like at least one at 20k+. Seems like only existing fans bought trades last year with no real boost from the movie. Strange for DC.

It really just seems like they could throw together some kind of classic Iron Man collection and force it into popularity. Doesn't have to be something new. Like you'd only need for 0.5% of moviefags to buy it just because they added the bluray to their Amazon cart and got it as a suggestion.

Austin Sullivan
Austin Sullivan

Honestly he doesn't even need DC so they need to start treating him better or he'll leave.
He definitely doesn’t, and I think them extending New Superman past it’s initial cancellation was their way of trying to keep him. I love that book and I would welcome Yang on any other DC book.
Marvel just does not have any evergreens, but I don't get why they haven't been able to force something into one by now.
Like it or not, I think Coates Panther will become that, and I think Civil War by Millar is already that.

Brayden Lee
Brayden Lee

Normies just watch mcu movies. Disney/Marvel has the general audience by the balls but they don't give a shit about comic books.

Christopher Williams
Christopher Williams

like at least one at 20k+
He notes that
At #6 we get something we haven’t seen for a long time: a Wonder Woman volume at the top with the first volume of the “Rebirth” era, “The Lies”, bringing in 16k copies – and there’s also a Barnes & Noble exclusive cover that sells an additional 4100 copies, while v2 does 11k (v3 sells about 4300 copies). Nearly 8k copies of “Her Greatest Battles” also charts, as well as a little less than 5k of the first volume of the “New 52” era: “Blood”
So the first Rebirth trade technically hit 20K

Aaron Fisher
Aaron Fisher

I expected better from the WW stuff, like at least one at 20k+
Has she ever been a big seller? Flash has had a huge fucking breakout from the show. Nightwing is also selling really well. Wish Supes was selling more since I’ve loved the current run, but his string of mediocre to terrible movies makes that unsurprising.

Caleb Williams
Caleb Williams

Seems like only existing fans bought trades last year with no real boost from the movie.

A lot of times, comics sales don't get much boost from the films. There's exceptions, though.

Luke Campbell
Luke Campbell

I guess that works then

With DC at least recently we've seen stuff jump up a lot even when the adaptions are bad. Like how TKJ was like 100k on the 2016 chart and a BvS collection broke 40k. Harley and Preacher too. I figured a good WW movie would cause more movement for her.

Robert Ross
Robert Ross

Year # of placing titles Unit sales Dollar sales
2003 1 2,328 $30,148
2004 1 402 $5,206
2005 3 8,699 $100,236
2006 1 5,311 $113,465
2007 4 28,349 $344,026
2008 9 55,033 $830,574
2009 11 78,874 $1,210,094
2010 22 289,044 $6,479,930
2011 27 367,265 $8,670,917
2012 33 701,050 $20,389,762
2013 38 651,390 $19,371,269
2014 47 691,804 $17,554,492
2015 71 878,262 $22,587,672
2016 72 908,655 $22,917,758
2017 52 556,196 $11,092,960

So, yeah, that’s absolutely the worst Image has done with the BookScan reporters in six years, losing about half of their volume in the Top 750.

Much of Image’s chart collapse is on the absolute freefall that has become “The Walking Dead” in 2017. “TWD” used to be Image’s huge juggernaut-like cash cow – just within last year’s Top 750, the 37 placing “TWD” titles sold more than a half-million copies for $17.5m dollars – but things have collapsed and this year the collective performance (on just 17 volumes) is down to just over 200k sold, for just $5.7m in sales. The best-selling “TWD” book is v27 at just over 36k, while v28 moves about 24k. But the real plummet is in the Compendium editions where volume 1 (#7) plunges down to under 19k sold, when it did 71k in the previous year, and hasn’t sold less than 60k in any of the last six years. Before you start shedding any tears for Kirkman and Adlard, don’t forget those compendia are reprints of reprints, and were (essentially) just “found money”, though this is a big potential cash flow crunch as they right-size inventory to adjust to the new reality.

Yikes, I had heard that Image had a bit of a rough year in singles sales (with no new mega-hit), but I had assumed that the bookstore market with continue to be very healthy.

Caleb Campbell
Caleb Campbell

Numbers are total dollars sold from 2016 to 2017
Scholastic $23,919,704->$33,884,541
DC ENTERTAINMENT $47,963,215-> $42,921,514
IMAGE COMICS $28,267,847-> $18,564,975
MARVEL COMICS $31,402,330->$28,201,535
Dark Horse $9,076,526-> $9,256,795
Boom $2,313,502->$2,983,775
IDW $8,194,098->$8,278,617
Oni $1,992,643->$2,847,629
Archie $730,252-> $1,102,457
Drawn & Quarterly $1,266,170-> $1,548,813

Ethan Rivera
Ethan Rivera

Based DC

Nolan Lopez
Nolan Lopez

BvS was a bit of an anamoly, people were hyped as fuck for it to an insane amount. It being a failure damaged the DC brand as a whole. I don’t think people bought a bunch of SS trades right? And JL trades didn’t benefit at all.

Cameron Phillips
Cameron Phillips

I don’t think people bought a bunch of SS trades right?
Well, maybe they did and it was regular readers that didn't show up after seeing the shitshow that was N52 SS, and underwhelming Rebirth SS.

Samuel Mitchell
Samuel Mitchell

rough day for Image

Michael Wood
Michael Wood

Yeah, the only SS-related trades on the top 750 are:
Rebirth vol 1
Justice League vs. SS

Tyler Ramirez
Tyler Ramirez

TWD is trash and has been for a while. Time to wrap it the fuck up Kirkman.

Julian Wilson
Julian Wilson

SS did have one break 20k in 2015, most of their boost was there

22,628 SUICIDE SQUAD V1 KICKED IN THE TEETH GLASS ADAM DC COMICS DC COMICS Jul-12 CGN004080 9781401235444 Trade Paperback $14.99 $339,193.72

10,301 SUICIDE SQUAD VOL. 2: BASILISK GLASS ADAM DC COMICS DC COMICS Feb-13 CGN004080 9781401238445 Trade Paperback $16.99 $175,013.99

7,915 SUICIDE SQUAD, VOLUME 3: DEATH GLASS ADAM DC COMICS DC COMICS Oct-13 CGN004080 9781401243166 Trade Paperback $14.99 $118,645.85

6,944 NEW SUICIDE SQUAD, VOLUME 1: P RYAN SEAN DC COMICS DC COMICS Jul-15 CGN004080 9781401252380 Trade Paperback $16.99 $117,978.56

5,200 SUICIDE SQUAD V5 WALLED IN KINDT MATT DC COMICS DC COMICS Oct-14 CGN004080 9781401250126 Trade Paperback $16.99 $88,348.00

Thomas Russell
Thomas Russell

I guarantee the reason comics sales are falling off is because people are getting tired of the show

Joseph Russell
Joseph Russell

This is the first year in the history of doing this survey that Dark Horse Comics has been out of the Top 10 (they were #8 last year) but they’re the strongest pub here in the “other” section, as they place 20 titles for 187k.

Dark Horse’s #1 book of the year, for the third year running, is a “Plants Vs. Zombies” title. This year it is “Boom Boom Mushroom”, which sells about 22k (down from almost 29k copies last year). There are nine other volumes of “PvZ”, on the Top 750 BookScan this year. Together they sell 110k combined – more than half of Dark Horse’s placement – and $1.1m in sales.

Dark Horse’s other big success in 2017 is the first volume of “The Legend of Korra”, “Turf Wars” which debuts to just over 19k copies. Dark Horse also continues to do well with comics based on “Avatar: The Last Airbender” which has five volumes place for just over 40k, total.

It's just my personal observation, but they seem to be having a hard time keeping Hellboy and B.P.R.D. stuff in stock lately. The Plague of Frogs TPB's have been out of stock for a few months now on Canadian amazon

Anthony Nelson
Anthony Nelson

WAID MARK $1,038,522.79
HICKMAN JONATHAN $1,010,572.97
Hickman BTFO

Andrew Sanchez
Andrew Sanchez

137 15,400 INJUSTICE: GODS AMONG US YEAR TAYLOR TOM
207 11,995 INJUSTICE: GODS AMONG US: YEAR TAYLOR TOM
This one hurts. Injustice is going to be poison for Supes and WW in the long run. It’s wildly successful and has made Supes and WW seem weak willed, not helped by that fucking retard Hack Snyder using it for DCEU Superman.

Alexander Watson
Alexander Watson

Agreed. The show is garbage and Kirkman was retarded enough to copy it in the comic. If he’s smart he’ll wrap it up before it totally sinks.

John Sanders
John Sanders

No Ostrander at all, meaning that the recent reprints have sold under the 4K threshold for being on the Top 750.
No wonder DC is dragging their heels on finishing that

Asher Allen
Asher Allen

Manga writers own their books so while Snyder, Bendis and Johns won't receive $3 millions. Toriyama, Isayama, Ishida Sui, Katsuhiro Otomo, Junji Ito and all the mangakas will get big numbers even with taxes and editorials.

Caleb Moore
Caleb Moore

Who doesn’t have that book yet?
I ask this the same question whenever I see it in top selling graphic novels.

Thomas Smith
Thomas Smith

BPRD isn't as popular as Hellboy where they can just keep it in print forever, and where bookstores will just keep it in stock.

Aaron Bennett
Aaron Bennett

Ostrander Under 4K
Trash like Injustice selling 15k+
Coates Panther selling a shit ton
Priest Panther nowhere to be seen
All the newfags have godawful taste. We are swinging back towards eedgelord shit and readers have no one to blame but themselves.

Anthony Harris
Anthony Harris

a damn shame

Ehh, depends. I think with DC trades the royalties are paid if you sell above a certain level so Johns and Snyder might be doing fairly well even considering that. And Johns has his executive deal. But yeah, working on your own stuff would get you more.

William Jenkins
William Jenkins

Considering the TWD show started around 2010 that would explain the jump they had in the 10's. I assume that Image still operates smaller and differently than most companies would so it might not impact them too much, but I think they need another mega hit, otherwise they'd have to wait for Vaughn to get a Saga TV show off the ground or something.

Caleb Price
Caleb Price

but I think they need another mega hit
Good luck with that. Only ones who stand a chance are Hickman, Lemire, and Remender. Kirkman has been mediocre as fuck for years.

William Sullivan
William Sullivan

It's more likely that BKV will hit big with yet another title than one of those 3 that you mentioned. Neither of them has that mainstream appeal.

Levi Price
Levi Price

doesn't need to be something good to catch on, strangest shit gets popular sometimes

Jackson Peterson
Jackson Peterson

Kirkman has been mediocre as fuck for years.

If being non-mediocre was a factor in success the quality level on a lot of things in general would be a lot higher than it is now.

Daniel Reed
Daniel Reed

Movie makes a billion but the comic can't break top 20 in sales. Marvel being carried by normies.

Jeremiah Flores
Jeremiah Flores

BKV is in a league of his own. At risk of sounding like a newfag did he do much capeshit work besides Runaways? Because he seems to have gotten big purely off his indie work, while his capeshit work seems totally inconsequential to his success.

Lincoln Martin
Lincoln Martin

He did some mediocre Batman iirc.

Luis Wright
Luis Wright

Then yeah I’d rate him all by himself. Even Moore made his name doing capeshit first, no disrespect intended.

Chase Richardson
Chase Richardson

Huh
When Didio said Rebirth wasN'T selling as much as New 52 I was curious to see numbers

They didn't do so hot in 2017 so I can see them wanting to fix their 2018.

Year / # of Titles / Unit Sales / Dollar sales
2010 96 648,403 $12,523,128
2011 107 660,706 $13,083,378
2012 104 688,870 $14,811,979
2013 130 767,686 $15,620,981
2014 131 931,239 $19,207,755
2015* 119 1,074,304 $21,701,088
2016* 117 1,234,047 $23,203,071
2017 101 827,544 $15,234,525

7 years of straight growth gone so I see why they want to butt in on the kids market more aggressively in 2018 and 2019. None of that "we have a TTG and Scooby doo book so if you find it you can get it" crap and more "BUY OUR SHIT".

Jeremiah Walker
Jeremiah Walker

Topic extremely relevant to the comics industry
50 replies
Some dumb fucking capeshit trailer
500+ replies
This thread will die soon but thanks for having one good thread without companywar faggots and /tv/ shitters Sup Forums.

Jason Powell
Jason Powell

He did Y:The Last Man (60 issues) and Swamp Thing over at Vertigo, though only the former is at least partly creator-owned. Y sold well and was critically acclaimed, but his Swampy was more controversial.
He also wrote Ex Machina (54 issues) at Wildstorm,

Wyatt Peterson
Wyatt Peterson

Whoops, meant to add that none of those are exactly capeshit, but are capeshit-adjacent, and were all published under DC imprints/banners.

Asher Howard
Asher Howard

What happened in 2014 that caused that leap?

Carter Edwards
Carter Edwards

en.wikipedia.org/wiki/Brian_K._Vaughan#Bibliography

He's done some, yeah.
His Mystique was good but I've never read some of his other capeshit other than that and Runaways.

Eli Taylor
Eli Taylor

not helped by that fucking retard Hack Snyder using it for DCEU Superman.
What are you on about, user

Matthew Russell
Matthew Russell

Maybe it's just an indicator of new people getting into comics? Since it's one of the first books the average person might buy. That gives it some extra momentum over time.

Brayden Turner
Brayden Turner

but his string of mediocre to terrible movies makes that unsurprising.
Movie success or lack thereof, doesn’t affect comic sales. Just look at any Marvel comic.

Lucas Harris
Lucas Harris

Note that DCSHG is also sold through Scholastic book fairs and shit and that's data we don't have. It could be significant, though I imagine 2016 when it was new was probably still higher than 2017.

Evan Murphy
Evan Murphy

827,544 units sold

I am sure that no one is surprised that Batman is DC’s most lucrative property – about a third, thirty-two of the ninety-eight DC branded books are either directly Batman, or a member of his extended “family” (“Nightwing”, “Red Hood”, and so on), and account for 289k of DC’s sales.

Batman franchise is 35% of DC's bookstore sales

I want to die lol

Jordan Wood
Jordan Wood

How the fuck is TKJ still so fucking high? Who doesn’t have that book yet?

It (and Watchmen, to a lesser extent) are how teenage readers get into comics aimed at adults, since they're in school libraries, next to comics harder to find copies of or a bit too mature for teen readers (like Barefoot Gen and Maus, both of which where in my high school library back in the Forgotten Times)

What's surprising to me is how bad Manga does. My Hero Academia, the current hot shit, is at America Chavez numbers? That seems weird.

Caleb Jackson
Caleb Jackson

Kinda funny reading all the bitching about the kid imprints from DC in light of this.

Only retards bitched about that. Those books clearly aren't for us but that doesn't mean they shouldn't exist

Xavier Martinez
Xavier Martinez

Jesus DC really does kick Marvels ass when it comes to trades

David Flores
David Flores

people really overstate manga's success

Cameron Carter
Cameron Carter

Dark Horse is out of the top 10 but they're 31 with the shit house publishers who don't even deserved too get named

Time to pack it up Dark Horse

Nathan Miller
Nathan Miller

Ostrander did a ton of Star Wars comics.
His royalties on them are $0.00.

Camden Martin
Camden Martin

Batman franchise is 35% of DC's bookstore sales

Where have you been user? If you look at floppies Batman isn't just supporting DC but the entire industry

Blake Wood
Blake Wood

Always surprises me Nightwing sells so well in trades but DC doesn't do more with him compared to the characters he is selling around like Superman or Harley Quinn,

Carter Price
Carter Price

Why would they do more when he sells just fine and they can push their A listers and random B/C listers of the month instead?

Owen King
Owen King

I wouldn't mind more dick

Kevin Jones
Kevin Jones

these numbers are for 2017

Kevin Long
Kevin Long

Because there is a clear interest in his character that is not based off some movie or TV show, since he isn't in any of those, and you think they would want to try and foster and build up that market for him more and see if they can turn him into a bigger seller than he is.

But yeah, he sells better than DC probably expects him to so they are content with it and rather move their attention elsewhere.

Henry King
Henry King

My own tears user.

Attached: 337745C4-02C2-4B0C-8B73-F811813C1DAA.jpg (1.3 MB, 1241x1920)

David Evans
David Evans

That might be true but then I’m shocked it’s outselling Batman: Year One. That’s the perfect starting point.
Ehh I’d agree somewhat. Flash has definitely benefited from the show though, his sales are only behind Batman. BP is fucking huge now thanks in part to the movie. However Iron Man And Cap haven’t really benefitted at all.

Gabriel Carter
Gabriel Carter

It’s because DC just promotes every decent Nightwing writer to Batman. Assuming the movie gets off the ground that might change.

Logan Barnes
Logan Barnes

It’s fucking insane. What happens if he ends up like Wolverine? But I don’t know if that even can happen, he’s got an enormous fanbase that eats up everything he’s in.

Carter Cooper
Carter Cooper

Killing Joke has Joker, Year One does not

Carson Wood
Carson Wood

That is what Dick's book has been forever. It is basically a stepping stone for creators that DC wants to test.

Cameron Gray
Cameron Gray

The Batman franchise is basically what the X-Men franchise used to be.

Liam Reyes
Liam Reyes

How is it that Joker is in fucking everything and yet people still aren’t sick of him yet? How many times can we have le edgy nihilistic clown before people got bored of him? I barely made it through Arkham Origins when he showed up and was fucking furious when he showed up in Knight.

Brayden Collins
Brayden Collins

Yep and it does the character a disservice, he could easily be an A-Lister if DC would just invest time and talent into him.

Austin Johnson
Austin Johnson

When did the X-Men fall from grace? Was it really just Bendis who sank them? It’s insane how badly they’ve fallen in popularity. I don’t think Batman stands a risk of suffering that fate though.

Christopher Bennett
Christopher Bennett

Why does everyone hate edgy shit

John Edwards
John Edwards

What's surprising to me is how bad Manga does. My Hero Academia, the current hot shit, is at America Chavez numbers? That seems weird.

Did you even look at the chart? MHA v1 did 33k or even v9 at 18k, Chavez isn't even on this chart and comparing it to direct market numbers doesn't make sense because they have different price points and audiences.

Sup Forums really is filled with bakas.

Ryan Cruz
Ryan Cruz

They don’t, normies love it. Just look at the success of Injustice and how DKR/Watchmen are cultural icons.

Benjamin Johnson
Benjamin Johnson

Do you even know how the difference between monthly comic sales and book sales work?

Carson Wilson
Carson Wilson

promotes every decent Nightwing writer
That explains Devin Grayson in reverse. She started on Titans and moved to Gotham Knights, then got saddled with Nightwing

Eli King
Eli King

She's a Nightwing fangirl so she like Waid probably begged to be put on his book but unlike Waid was not an A list writer, so they let her

Justin Foster
Justin Foster

so, comics economy's are dead or not?

Carter Smith
Carter Smith

bump

David Hall
David Hall

No. Just floppies. DC knows where the money is and Ink and Zoom are the smartest moves they've made in years

Brody Scott
Brody Scott

Moore sells $3 million without doing anything
how does King make that much more than Lemire?

Brayden Gonzalez
Brayden Gonzalez

Because if you look at that chart, King had his first four volumes of Batman, and Batman/Flash: The Button (which just released last year in hardcover), and the two volumes of Vision.

Lemire only has Old Man Logan and Descender on the list.

Cameron Jenkins
Cameron Jenkins

Because Lemire isn't writing Batman

Sebastian White
Sebastian White

I'd argue the X-Men started their decline around the 00's with Fraction. But Bendis did accelerate it and everyone that came after didn't do a good enough job so sales got even worse, to the point where they hit the 30,000's. That's pretty fucking bad for a title that used to be 100,000 or more, in a time when doing 50,000 or more is a success.

Alexander Peterson
Alexander Peterson

I'd say the decline started after Morrison left and Austen got his grubby hands on it

Dylan Price
Dylan Price

Here's Hibbs' 2014 analysis:

DC has yet another banner year during 2014 in the book stores, according to the BookScan reporters – that kind of growth is really exceptional, especially since DC’s transmedia in 2014 was mostly on lower-key Television (“Gotham”, “Flash”, “Arrow”, “Constantine”) rather than any theatrical driver – the big blips for DC (2008 & 2009) were largely a result of the sales of “Watchmen” around the movie adaptation’s release.

DC continues to be the #1 publisher (west or east) with the BookScan reporters, and they continue to do that without a Top 20 hit in the overall BookScan list (their top-selling book, “Batman: The Killing Joke” is such while only being #27 overall) which shows a wide support for a large number of perennial books, a generally healthy position to be in.

As just noted, their #1 selling book is a Batman comic; as is the majority of their top 10 as listed – #2 is “Dark Knight Returns”, #3 is the first volume of Scott Snyder and Greg Capullo’s New 52 relaunch of Batman (“Court of Owls”), #4 is the second volume of same (“City of Owls”), #6 is “Batman: Year One”, #7 is “Hush” #10 is v3 of the new Batman (“Death of the Family”), #12 is “The Long Halloween”, #14 and #15 is more Snyder/Capullo (v4 “Zero Year” and “Death of the Family” in a hardcover format), and #16 as a tie-in to that (“Joker: Death of the Family”, which reprints the non-“Batman” bits of that storyline). People would seem to like this Batman fellow, especially when done by Snyder and Capullo.

All told, fifty-four Batman or Batman-related titles place within the Top 750, clearly making it DC’s most popular franchise, and, the franchise with the most number of placing titles as well (“The Walking Dead” continues to sell more overall units, though) – with a massive eleven of those being Snyder / Capullo collections or repackagings.

Jordan Murphy
Jordan Murphy

with a massive eleven of those being Snyder / Capullo collections or repackagings.
that's depressing

Blake Nelson
Blake Nelson

I just thought if you were writing for Marvel/DC you didn't get paid royalties but commission unless it was something like SGM's White Knight or Piskor's Grand Design

Oliver Johnson
Oliver Johnson

Hachette publishing comics in the US and being on the same level as Image, above Dark Horse and IDW
wut
What do then even publish there?
It's not the translation of Asterix that pushes them that high.

Ethan Jones
Ethan Jones

it probably varies from contract to contract, but I'd bet most Big 2 writers get paid either a salary or a page rate, and get royalties on top of that.

Also those numbers are just calculated by how many books they sold and at what price, not how much money they actually saw.

Jeremiah Brooks
Jeremiah Brooks

Like how do you have marketing that is THAT BAD while being owned by Disney?
Their terrible editorial and marketing decisions predate their purchase by Disney.
I don't doubt that Disney would not have let them put a moral crusade above marketing and disregard movie tie-in or stuff like that.

Adrian Reyes
Adrian Reyes

Comics are doing alright. They are just shifting towards trades because floppies are comletely outdated now.
Seriously, you can't sell 30 pages books with 10 pages of ads for the same publisher (would make sense if that was sold advertisement space but nope) for 3 bucks. Not when three times that gets you a month on spotify or netflix providing you with more content than you could watch or listen to during that month while your three floppies will give you at most one hour and a half of entertainment.

Luke Howard
Luke Howard

Here's a thought I had, it's not neccesarily the New 52/Rebirth branding or story direction that caused that, it's more the fact that the New 52 had stronger (as in either acclaimed or popular) creative teams. Like for instance Geoff Johns/Jim Lee Justice League would do better than a Bryan Hitch/Tony Daniel Justice League.

But after the Before Watchmen debacle and DC's bad PR during 2013 and their low sales in 2015, they lost a lot of that momentum (and it would be harder to attract creators) and it's taking them a while to rebuild that (remember that stuff being sold in 2014 would have to be collected editions of things from 2013 or earlier).

Gavin Hall
Gavin Hall

According to Hibbs, Hachette has several imprints: Black Dog & Leventhal, JY, Little, Brown, Grand Central, Nation Books, Running Press, and Yen.

JY is the strongest imprint in the comics realm, being home to Svetlana Chmakova’s “Awkward” (69k) and “Brave” (51k)

Little, Brown places five books into the Top 750, “Catstronauts: Mission Moon: is their best-seller at nearly 13k. They also sell 4727 copies of the first 3-in-one edition of Herge’s “Tintin”, which is disturbingly low for one of the classic masters of the medium, if you ask me.

William Cook
William Cook

Killing Joke is a far better story than Year One.
It's the first 3 in one with all the racist stuff what did you expect.

Carson Fisher
Carson Fisher

They also sell 4727 copies of the first 3-in-one edition of Herge’s “Tintin”
wait what, fucking HOW?
The publishing rights went from Casterman to Le Lombard and now are in the hands of the Hergé heirs back to Casterman (which is owned by one of Hachette's biggest competitor in the francophone market Media Participation), it was never in any of the pubishers they own.
I don't know what sort of shenanigans can explain this but it probably makes sense somehow.
It's the first 3 in one with all the racist stuff what did you expect.
that it does well in the US because it literally has an african kang in it and apparently it's all the rage these days

Jonathan Kelly
Jonathan Kelly

35,985 BATMAN: THE KILLING JOKE, DELU MOORE ALAN
Why this still selling very well?

Lucas Green
Lucas Green

its gud

Joshua Butler
Joshua Butler

Only the first vol did well since it's his return to the blue after years.

Notice how Flash and WW have multiple vols on top.

Isaac Thompson
Isaac Thompson

Good on Red Hood. It's one of the greatest books from Rebirth.

Jason Rogers
Jason Rogers

Joker sells like fresh crack

Ryan Flores
Ryan Flores

DC doing better than Marvel
Fake news

Christopher Williams
Christopher Williams

That jump from 09 to 10
I can only imagine how hard they partied.

David Perez
David Perez

DC have literally always beaten Marvel in graphic novels, because they have Watchmen, Killing Joke, and TDKR

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