250+ companies boycott Youtube over 'nazi' videos.
Companies include: HSBC, RBS, Lloyds, The Guardian, McDonalds, L'Oreal, Audi
Google stock downgraded because of the boycott.
IPG CEO on YouTube advertiser boycott: 'The best way to fix it is to hold them economically accountable'
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Ministers last night faced demands to take action against the internet giant after the Mail found neo-Nazi videos remained on YouTube despite repeated warnings.
M&S yesterday followed HSBC, Lloyds, RBS, McDonald’s, L’Oreal, Audi, the BBC, O2, the Royal Mail and Domino’s in pulling its advertising from YouTube. Waitrose, Barclays, Vodafone and Sky are understood to be considering similar action.
YouTube hands £6.15 of advertising revenue for every 1,000 views to those who post videos, meaning household names have unintentionally been funnelling cash to terror groups, neo-Nazis and homophobes. Many videos generate millions of hits.
Google failed to take down neo-Nazi videos from YouTube despite repeated warnings, prompting MPs to demand that the Government takes action against the internet giant.
Recruitment videos for banned far-Right group National Action remained on the site until last night despite a promise by Google to remove its offensive material.
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