>tried-and-true insults such as “fag,” “fairy,” “kike” and “hebe” (yes, I’m Jewish) are old-school, especially among the alt-right. That small, far-right movement that seeks a whites-only state is developing new coded language, much as the Nazis once did, says linguist George Lakoff, a professor emeritus at the University of California at Berkeley.
>SJW? I had no clue. In a personal ad it might mean “straight Jewish woman,” but two of those don’t apply to me. So what was this snarky new gem of an insult?
>I emailed back, “What is an SJW?” The reply: “An SJW is a social justice warrior. In the press, this particular public predator tends to be big on PC [political correctness] virtue signaling but happy to smear others viciously with false accusations of sexism, racism, white nationalism, hate speech, etc.”
>Snowflake.This is no compliment, even if you like to think that you’re one of a kind. At best, it’s a derisive term for someone considered entitled,
>Libtard.“Lib” is for “liberal,” while “tard” is shorthand for “retard.”
>Cuck.I heard this one while watching Bill Maher’s HBO show several weeks ago. One of his guests kept using it. It’s short for “cuckservative,” which is a word cocktail made up of equal parts “conservative” and “cuckold.” Urban Dictionary defines it as “a racial slur for a White person that is not loyal to White Supremacy”
>Masculinist.I’m an out and proud feminist, but I’d never heard of “masculinist.” According to Merriam-Webster, it’s “an advocate of male superiority or dominance” and is often used to promote traditional gender roles.
>Bottom line: It pays to increase your word power these days. There’s much more to alt-right coded language than meets the eye – or the ear.
>"The strategy is to control discourse,” Lakoff points out. “One way you do that is preemptive name calling . . . based on a moral hierarchy. "
