Remember when people started spending less time watching cable and more time on the internet? There were way more websites than channels because the barrier to entry was so low. Content producers didn't have to pay the ISPs to make a website and get their content approved by The Network before they could post it. Content consumers got every site on the net at a flat rate; they didn't have to pay for bundles packed with The Network's own shit sites just to visit the few they wanted like with channels. The internet was attractive over television because it provided tons of cheap, diverse content with minimal middleman interference.
Now remember when the tv companies bought the telephone companies back when the internet came through the phone lines? They tried to keep tv alive by bundling it with internet service and landlines. Then landlines died, the internet started coming through ethernet cables, and streaming services got popular; so people switched en masse to internet-only plans, and tv died.
Telecom lost their ability to charge both producers and consumers piecemeal on top of flat subscription rates, to promote their own content with bundles, and to ultimately regulate what people see and how they think; all because net neutrality made them treat every packet equally. If that goes, there'll be nothing to stop them from remaking the net into exactly what cable tv looked like then. Just replace the word channel with website.
They couldn't keep tv alive, so they're gonna bring it back in the skin of its killer.