Interviewer: The people who watch the show have taken to calling each other "Friends", who decided on that name?
Kadokawa: I'm pretty sure it was the fans who started that, I don't think we were involved in any way
Yaoyorozu: What name were they using when the game was still around?
Kadokawa: The game community ended up going with "Park Directors", but for some reason on the internet they refered to themselves as "Ojisan". On Twitter it was something like "Japari Parkers" I think.
Yaoyorozu: And now they've all become "Friends"
Interviewer: So you didn't decide on that name?
Kadokawa: We didn't, on the contrary we thought it would be nice if they could all be "Zookeepers", but apparently no one else did
(laughter)
Kadokawa:That's how it goes. As sponsors all we should do is put our love into production and try our hardest to do a good job. After that it's up to the fans to enjoy it however they want to.
Yaoyorozu:The only thing we actively encouraged was the Twitter hashtag by saying "Please use #KemonoFriends" (laughing)
Kadokawa:Because of the character restriction, some were using #KemoFure, but after the anime took off a lot of different hashtags came into use and there were calls for consolidation, so we decided to go with the full name.
Yaoyorozu:That's right. Besides that we didn't arrange anything else.
Kadokawa:It was the same with deciding to package the blu-ray with the guidebook. We wanted to offer it in a form that the fans would enjoy the most. When fans of the Seiyu said they'd like to participate in an event, we set up a special one for them, so hopefully they'll enjoy that. For the people who are awaiting the goods, I think they should be available soon, so please wait just a little longer. At the moment our hands are full frantically going over things with the supervising director of the anime.
Both:We'll continue to work hard on Kemono Friends, so your continued support is appreciated.