You see this, Subway? Study this motherfucker, do your homework, because this is your lesson in how to price your substandard brand and not run yourself out of business. You fucked yourself with those $5 footlongs and now you're screwed.
Check what these guys did: they're the losers of the pizza chain business. Papa John's, Pizza Hut, Domino's all have them out-maneuvered in one way or another. What do they do? $5 hot-n-ready. It's cheap, it's mediocre at best, but we do it faster than the big-3 because we mass produce them. Walk in, walk out, hell, go through the drive thru, we're faster than anyone.
But wait, did we box ourselves in on a $5 deal? Hell no! We do a lunch special with a coke with the same deal. In n out. But that's not enough, we want to leave room to bump up the margin so we're not trapped in that $5 price point box.
Next step? Add 15 cents worth more pepperoni, call it "Extra Most Bestest", and charge an extra buck for it. Boom, most people will kick in the extra buck if they're getting "more". Oh, and we don't stop there. Let's put cheese in the crust, advertise it as "3' extra feet of cheese", call it "stuffed crust extra most bestest" and slap another $3 on the price, up to $9 now.
Checkmate, you Subway morons. That's how branding and marketing is done. You can be the cheapest option compared to your competitors, but look at that marketing. First you're "Hot N Ready", you're the fastest. Next you've got the "Extra Most Bestest". Next you've got the "Stuffed Crust Extra Most Bestest." That's how it's fucking done. Listen and learn, sub chumps.
