An established character from a game/anime turned into a Virtual Youtuber.
This Virtual Youtuber thing is really getting big. I mean, Kizuna Ai got a TV show, a nendo, a scale, became ambassador of japanese tourism and the merchandise at Anime Japan is sold out. You can bet that more companies will try to get into this market, including anime studios.
What effect do you think this will have in the anime industry?
It won't. Have you heard of Japan pushing any other Vocaloid besides Miku? She got music tours globally, plenty of nedos, an anime based on it, and showed up on American TV shows for a few segments at her peak popularity. At best it inspires a few spinoffs like all of the phone waifu games coming out of established franchises or the reverse as with Kancolle. First mover effect is real and there isn't enough viewer attention or monetary investment for there to be another.
How hard is it to do the virtual youtuber thing? Do you need a kinect or something?
In case you're blind and/or retarded, the girl that appears on 56 seconds got turned into a virtual youtuber.
Sup Forums - Youtube & E-Celebs
I don't think you really get the full scale of this.
Shiro became the promotional girl for a big mobage with Aoi Yuki. Kaguya Luna got a nendo when she is been around for barely 4 months Noja Loli got a deal with Sega and Niconico. Mira Akari's merch sold out at Anime Japan. A slot machine company made their own VY, and in case you don't know, slot machines are serious business in Japan. New Virtual Youtubers keep appearing with no signs of stopping. Currently there are over 400.
And now this, Cygames getting into this market, which is just the beginning of game/anime characters becoming Virtual Youtubers.
Basically confirms what I said. Everyone wants their own VY for their own media franchise and barely any of them will be relevant besides the originator, Kizuna Ai. Noja will be known if Sega and Nintendo push her hard enough, mobages (big or small) come and go like the wind with public opinion, and a slot machine VY will only be known as "the slot machine VY" icon character and nothing else. 400 VYs means there's nowhere enough attention to be paid to any of them besides the big ones, which probably will be Noja Loli depending on circumstances and the pachinko VY, while Kizuna Ai will be always known as the originator.