GAME MARKETING OFFICIAL TIERLIST
GOD TIER
> marketing based on gameplay
ACCEPTABLE TIER
> marketing based on atmosphere
> marketing based on setting
NOT A MOVIE TIER
> marketing based on story, plot or characters
> marketing based on graphics
CONSOLE TIER
> marketing based on (fake) graphics
DELUSIONAL TIER
> marketing based on e-sports
Other urls found in this thread:
marketingland.com
twitter.com
>Splatoon E-Sports
Gets me everytime, some shitty meme game with no voice controls or any real competitive mechanics. What you listed couldn't be more correct, gameplay is the best judge of any game
Game marketing is mostly illegal stealth marketing ("shilling"), calculated controversies and controlling press&reviewer's messages.
We've reached the point where major video game publishers keep a blacklist of reviewers that are too honest and therefore shouldn't get advanced copies.
SEAN MURRAY TIER
>marketing based on fake gameplay
>marketing based on non-existant features
>marketing based on lies
> marketing based on atmosphere
That's the vaugest thing I have ever heard in my life.
That's basically trying to sell a game by saying "It's very spooky and intense", doesn't really say a lot about the game.
The best marketing is marketing that is transparent as possible. Ideally no marketing at all
BURN IN HELL FOR ALL ETERNITY TIER
Viral advertising (aka shills)
I don't know what's worse, viral marketing or people that believe every opinion they don't agree with is "shilling".
partly the consumers fault. Kids today don't know the difference between advertisement and actual content.
marketingland.com
see
80% of people can't tell the difference between shilling and actual opinions. You are the 80%
>Gets me everytime, some shitty meme game with no voice controls or any real competitive mechanics
> No competitive mechanics
If you don't like Splatoon, just say you don't like Splatoon. No need to make a fool out of yourself trying to convince yourself it doesn't have a competitive metagame.
And realize Splatoon was first marketed purely on gameplay. That's how it got to the point where they're leveraging the title into becoming a major eSports title.
>ELDER GOD TIER
Marketing based on return to roots, learning lessons
Mobile Tier:
>Commercial featuring people 'playing' the game as it comes to life, which is entirely non-representative of the game itself
>3 seconds of actual gameplay on a tiny screen in the corner
I want to ruin whatever ad company does this.
Yeah, because games with little to no marketing, and no big names behind them sell well :))
kill yourself
Oh yeah? Well what have you done to save vidya lately?
>Major eSports title
SEAN MURRAY TIER
>marketing is there but you can't see it
What is the difference? A bad opinion is a bad opinion. An empty "I'm excited for this game!" statement doesn't change the fact that it has zero value, no matter if the author was paid for it.
What marketers care about is noise. These comments create noise. Crying about "shills" stops the actual discussion, which marketers fear.
>story, plot and characters means movie, atmosphere and setting doesn't
But actual discussion is what hurts marketing the most. People don't need to know anything about what you're selling, just that it exists and they want it for whatever reason. Discussion allows you to realize you don't actually want it, which kills hype.
That's why the war on piracy exists. Actual knowledge creates actual discussion. Strangling the 'illegal' opinions allows the company to control its own media, which is a costly but worthy investment.
>What is the difference?
The difference lies in the intent, the motivation. One is a genuine poster, the other is not.
>A bad opinion is a bad opinion.
A bad opinion uttered for the wrong reasons is worse than one spoken in sincerity.
>An empty "I'm excited for this game!" statement doesn't change the fact that it has zero value, no matter if the author was paid for it.
Point?
>What marketers care about is noise. These comments create noise. Crying about "shills" stops the actual discussion, which marketers fear.
All publicity is good publicity. This goes for you too user:
Actual shills don't fear actual discussion. Ignore them and they accomplish their agenda without resistance; resist them, and contribute equally to their success. It's a no-win situation.
Crying shill doesn't stop discussion, it propels it. People crying about people crying shill, however, brings the discussion toward a meta topic that most people find boring and off-putting - that shuts down discussion.
Shill should just be filtered tbqh
discussing with marketeers keeps threads bumped and active. Most people don't read the discussion. They just see that the game is being talked about.
Any publicity is good publicity. That's why so many games are marketed with preplanned scanalds these days.
Remember the "Overwatch ass pose is too sexy" and then they replaced it with a pose just as sexual? 100% preplanned by marketing folks.
>Remember the "Overwatch ass pose is too sexy" and then they replaced it with a pose just as sexual? 100% preplanned by marketing folks.
>social justice is a hoax
Put away your tin foil hat.
Or perhaps you are a SJW shill...?
Just kidding except my first point, though I grant you that it is a possibility. I have felt Blizz is involved in some pretty shady marketing for some time now, I wouldn't put it past them.
Where is
>hype
?