Why?
Ubisoft changes it's logo for the first time in 14 years
Easton Myers
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Nicholas Myers
they got blacked
Matthew Collins
more like they got bland
Nolan Jackson
because every other western company updated theirs too
they couldn't be left behind
Colton Hughes
back in black
Ian Reed
new CEO is colourblind
So they made the logo monochrome
Kevin Perry
Bentley James
Every company is changing their logo from 3d to a more flat, simpler theme.
Parker Brown
Because the left one had detail and shading. Some artistic merit.
They wanted to more accurately represent their product.
Tyler Nguyen
Minimalistic like that is the new trend.
They're old one was ugly anyways, looked like a malware program for windows xp
Joshua Brooks
Because minimalism/lazy design is all the rage these days. Everything must be flat and boring.
Joseph King
I'm not joking, it looks like an aerial view of a piece of shit.
Guess they were going for accuracy.
Kayden Cook
They wanted to go with a black&white logo to draw attention to the racial divides in modern Western societies, and to start a conversation about how whites can begin to make up for the crimes of their past.
Aiden Powell
youtube.com
There was NOTHING wrong with the old logo, why did they change it?
Brody Morgan
Is bland and lacks soul. Just like their games so it fits.
Xavier Anderson
xD
Oliver Martinez
Same as google, the design trend is less gradients and minimalism.
Whether you like it or not, it's not for the lulz. Different devices and resolutions make gradient logos and small fonts hard to see and not look good for responsive design, this new logo will look good for all devices in the near future.
t. Graphic Designer that doesn't work at McDonalds
Evan Gomez
New logo is gash in general but that o fucking bothers me.
John Hernandez
...
Lincoln Harris
Well it's not like they couldn't have done that with the old logo
Charles Garcia
You devil, you.
Sebastian Watson
Their old logo was shit.
Jayden Reyes
most big companies are doing this stupid shit
Jaxon Howard
>Ubisoft downgrading
What's the surprise?
Alexander Jackson
>first is the best
huh
Joseph Clark
Damn that first one was some funky shit.
Zachary Torres
>Neogaf having """"fun""""
Oh oh, better watch out that you're not getting (banned) for that crazy picture you just posted you mad lad
Jackson Morales
because they are going to fucking kill themselfs
Joseph Sullivan
they see the world in black and white now
Oliver Wood
they should have kept the first one
Aaron Anderson
diversity
Joseph Wilson
86 logo would be good if the B was different
Liam Fisher
>got
Camden Nelson
first one looks retro more than 80s, second one looks 90s af
Owen Smith
Will the minimalism meme ever fucking die?, when will designers realize these logos look like garbage?
Joshua Gonzalez
Believe it or not, there was once a time when Ubisoft, just like EA was a very good publisher
Justin Moore
This is the new era for the Ubisoft - they are back. New logo is just a formality.
Eli Walker
it looks fucking atrocious
>generic flat "minimalist" redesign meme done in the most uninspired possible way
>looks like they fucking left the stroke caps looking shitty and not aligned properly, especially in the "o"
t. /gd/
Robert Stewart
>666
They made a deal with the devil
Jonathan Hill
I don't believe it
Benjamin Hughes
Diversity
Kevin Rodriguez
how are they "back"?
Jordan Lewis
because gradients are SO 2004
Wyatt Morgan
Starbucks' is an example of simplification done right. It's an iconic enough design to be instantly recognizable with just the green/white combo and the mermaid, there's no need for the outer frame from 1992.
Jace Lewis
>1986
Vaporwave af
>1995
Best
>2003
Okay, wanna get more modern, I can accept that
>2017
This is where I'd draw the damn line if Ubisoft mattered to me
Sebastian Morris
>Being an underage fuck
wew lad
you also forgot to add that the logo of Starbucks always looked like complete shit
Chase Phillips
this is what the logo is
Noah Clark
It's a great logo, faggot. I don't even like Starbucks.
Jose Powell
why even
Matthew Taylor
I miss the old pepsi swirl, the new one is stupid and looks like a fat kid.
Andrew Lopez
>'86
Would be popular today. Aesthetic as fuck.
Adam Collins
>white power symbol
ok ubisoft what the FUCK
Xavier Johnson
...
Jeremiah Jackson
Ya know, I like the 1971 look. Considering the sort of people who go there, they might as well.
Aiden Brooks
If they got rid of the sharp corners in the logo and the "O" in Ubisoft it'd look alright.
The edges are waaaaayy too offputting.
Easton Evans
WHERE'S THE SOURCE
Lucas Barnes
>Will the minimalism meme ever fucking die?
When the generation making them fucking die. The previous generation of the early 2000s had many companies put fucking gradients and sharp shine effects on all of their logos like it were a fucking flash animation because computers let them be so fancy. Now we have minimal detail, solid edge, soft gradient, lowercase text shit as a kneejerk opposition to early 2000s "put a fucking shiny gradient on it and make everything capital letters" logos.
We'll move on to some new bullshit fad for logo design in the mid to late 2020s.
Logan Baker
First page you faggot
rule34.paheal.net
Bentley Gray
Isaac Stewart
I disagree, I like the edges, they bring something the spiral shape doesn't.
It has definition, as if it could be more than just a spiral. To me it looks like a bird's eye.
That's not to say it's great, but it's certainly not bad.
Asher Collins
>that donut
ruined
Elijah Bennett
>defending Ubishit
kekkus
Bentley Moore
Lol
Gavin Gomez
>r*ddit
Jordan Hall
But then in 2505...
Cameron Howard
The new one is terrible and I wouldn't be surprised if they didn't hire anyone to design it but the old one feels so 2000's.
Evan Davis
which part of "they used to be a good publisher but aren't anymore" did you miss, Hombre?
Luke White
They try to start with a fresh look to try not being bought by Vincent Bolloré.
Look at the 2 previous years and it's clear they're trying their best to give "quality" games again.
Guillemots borthers need money to buy more shares of their company, Bolloré is launching soon the biggest assault to acquire the capital of Ubisoft.
Evan Scott
whats the origin of name "ubi"?
Joshua Wilson
>Look at the 2 previous years and it's clear they're trying their best to give "quality" games again.
You are trolling, yes?
Evan Nelson
Universal Basic Income
Nolan Jones
Well it's a french company but "Ubi" means "Where" in latin.
As in "Where are the all the games"
Matthew Bailey
Well look at the 10 previous year man. Look at their sales.
Yes it's still Ubisoft, but they improved graphics, support, optimisations, content.
In a country of blinds, one-eyed is king.
In any cases it works since they upgraded their sales since the first Bolloré attack. I'm still not convinced by all their products either.
They started their new politic around Far Cry Primal.
Parker Mitchell
Carter Morgan
The part where it wasn't ubisoft