Why is 4K content still so relatively rare, despite being so heavily shilled for?

Why is 4K content still so relatively rare, despite being so heavily shilled for?

i would rather have 60fps 1080p than 4k

expensive

For monitors, 1440p 144hz is superior every time

The better question is: "Why is 4K equipment so heavily shilled for, despite there being relatively little 4K content"

The answer to this is pretty obvious.

Too much data required for 4k, the internet in the US sucks.

This is a meme that exists because hardware isn't good enough for 4k at 144hz. Give it a little time and 1440 will look like a huge waste of money

We are 5 years out from 4k 144hz at a minimum.

There's also the issue of scaling in Windows. 200% scaling means you only get the same screen real estate as a 1080p monitor at 100% which is garbage at 27"+.

27" 4k only needs 125% scaling, 150% if you're really blind

t. 27" 4k owner