Jamiroquai

Why wasn't he more popular?

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just look at that hat man

jamiroquai were hugely popular everywhere except the US

it took burgerclaps another 10 years for the nu disco fad to catch on

i'm not sure honestly but if i had to guess, it may have been somewhat akin to how Stray Cats tried to make a rockabilly revival but failed after a few years?

Yep, I was just going to specify "stateside".

I remember getting into him back when he was on a coca-cola or pepsi commercial here a very long time ago. I had one other friend that had heard of him. He's musically savvy and plays in a local band.

Also, another one that really bugs me is the criminally underrated Darren Hayes. The guy was a step above Timberlake.

His voice is annoying

because they peaked with their second album

Travelling Without Moving was pretty big in the US though. Virtual Insanity won MTV's music video of the year award in 1996 and Cosmic Girl was at every party. Jay Kay is infamously a piece of shit and after their first three albums they never made anything of note.

napoleon dynamite, come on