I'm writing a paper...

I'm writing a paper, taking the stance that Beatlemania and the music that came with it was the most influential and important musical movement in modern history.

But I'm having a hard time articulating why, exactly.

Opinions?

It wasn't.

See: The Velvet Underground

>But I'm having a hard time articulating why, exactly.
because it wasn't
the stones were better anyways

The "influential" part is easy, there are myriad examples of how the Beatles influenced other artists.

The "important" thing is a little more tricky, what do you mean by "important"?

Beatles fan here, rock in general was a bigger movement. Beatlemania was just a marketing outburst that kicked American rock in the balls and triggered the British Invasion. If you're writing a paper, I'd choose the British Invasion, much more to talk about.

Well, The Beatles brought a lot of new things to the table, not just musically, but lyrically (Paperback Writer, Norwegian Wood, etc.) so my stance is that this kind of opened the floodgates for more experimental music.

I'm mainly asking what exactly changed in the music itself when The Beatles first blew up in America

the important thing about the beatles influence is that, even though they weren't always (or usually) the first to do something they had a unique place commercially and culturally that meant the novel ideas they used were able to be heard widely
so while sgt pepper's isn't the first concept album, it is one of the most important to the development of concept albums.

I am, I should have been more specific in what I was asking. It is about the British invasion, but I'm asking what the Beatles did differently that made them so different from the rock n roll of the 50's

It would be easy to write about how they influenced the development of folk rock.