The Eurocup final is a perfect example of why soccer will probably never be popular in the US.
Not because it's soccer, bear with me here...
Imagine all the young kids who play soccer in the US.
Soccer is the most popular sport to play among kids aged 2-12.
Imagine all those kids being excited and watching this game with their dad, or uncle, or grandfather, who have probably never played or watched soccer in their lives.
The kid wants his family to watch it with him, to show them how fun it is.
The parents or father figures watch the players run around for 2 hours. They wait for something exciting to happen, because their kid is excited and they want to enjoy something their kid likes with them.
They realize nothing is happening, they don't understand why the score is 0-0 the whole time. They expect something to happen, but when it doesn't, they lose hope that the sport is something they could ever enjoy watching.
They start thinking "Sure it's a safe game to play, but my old man played and watched manly sports, I can't let my son get too into this semen-slurping"
So they gently prod the kid, as the score remains 0-0 after having watched 3 interesting moments in the last 90 minutes.
"Hey son, I think the cubs are playing right now"
The kid, seeing that a player is currently sitting down on the field resting while the game is still being played, sees his parent's dissapointment and boredom, and wanting to please them and be like them, begins to lose hope in the sport.
"Okay dad, yeah lets watch some baseball instead"
And thus, the kid no longer cares as much about soccer as he did before, and once he gets to high school, he switches sports to please his old man or family members or friends, and never plays or watches soccer again.
That is the story of soccer in America.