More marketable

>more marketable
>better flow
>better wordplay
>better beats
Sorry dudes, Kendrick may be a better rapper but no way he can win a beef with Drake.

Kys

it's true, drake will pull in more suburban girls

i don't give a drat

They're both really good honestly. I'd say Drake has more hype beats club stuff, but Kendrick is better for home listening/ipod etc.

Kendrick already beat Drake at his own game on GKMC.

Contemporary trap Kendrick > Nu Jazz wank Kendrick

but a writer with a ghost writer..wtf happened?

Rap beefs are fundamentally social phenomena. They're about showing your superiority to people watching. Who "won" a rap beef is pretty much decided by the audience. Because of the kind of subject matter he puts out, Kendrick has a good amount of people willing to back him up for whatever he puts out (within reason). People don't fuck with Drake like that and don't take him as seriously. Kendrick has the advantage.
Also, lol if you think Drake has better wordplay.

>hype beats club stuff

kanye > > > > > > > > > > > > > > the rest