## Is society confusing lack of pleasure with lack of consent / or confuse pleasure with morality? ##
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Follow me in this rumination, Sup Forums.
Our capitalistic society is riddled with calls for consumerism and, ultimately, hedonism. By appealing to our egoistic side, capitalist society lures us into thinking that our own individual pleasure is all that matters.
However, we all know, thanks to evolutionary psychology (even though it is really a common sense thing) that there is more to hedonism in society. Our brains are wired to be altruistic; altruism means a lot of things, from putting ourselves into somebody else's shoes to working knowing only our kids will benefit from our efforts.
But that's the nature of things. Egoistic aspects exist to make us boost our genes and spread them; self-worth is also essential for us to be considered an organism. However, as I said, there is more to this. Egoism can be put aside: for a cause, for our folk, for our family...
However consumistic society is concerned mostly with the pleasures of individuals, not with the goals of groups (unless they are for-profit). This is particularly seen in the way consumism builds on our reptilian brain, not our rational or idealist side. Reptilian brain means this:
>food
>sex
>survival/defense
All consumistic society appeals to is: sex/masturbation/promise of sexual pleasure, food/over-eating/food-related ideologies (e.g. veganism), survival/defense.