The genius of Donald Trump's campaign is much like the unintentional genius of Death Grips, something I call the Death Grips Effect (DGE).
I hated Death Grips when I first heard it. It's terrible, it's loud, it's evil, it's grimy, it's noise, it's awful I thought. But then I heard it again, then again, then again, and then I liked, well, I liked just the one song. Just this one song. Also this one other. And this other, and one more, and this album is pretty good, hey this one's pretty good too, and before I knew it, I loved Death Grips, despite hating at it and mocking those who liked it on my first exposure.
Trump benefits (intentionally if his books are any indication) from the DGE by way of always, always being the cover story, always being the headline.
We first heard he's running for president. Trump, president? What a laughable idea. Then we heard him in the debates, what an aggressive oaf, how silly. Then he started beating people, and we thought, well I guess most of the other nominees aren't talking about immigration, then he kept crushing them and crushing them, and crushing them. Trump seems like a real candidate almost, this is funny.
Then the mainstream media talks about him. Trump is a racist, Trump is a sexist, Trump hates veterans, Trump hates technology, Trump hates the internet, Trump is a crybaby, Trump is sensitive, Trump is Trump is Trump is Trump Trump Trump Trump Trump...
This continues all the way to the RNC. He accepts his nomination with a wonderful speech with 5 million (nearly 20%) more people watching than when Clinton accepted hers. The mind has become acclimated to Trump's candidacy. Some of his policies don't seem too bad, even to the layman, huh well I guess what he's saying here is true, yeah Clinton did lie about that, I guess she is crooked, etc...