The alt-right is a thing because (((they))) have noticed that that the multicultural agenda is getting out of hand, with aggressive Muhammadans mainly attacking Jews in Europe, and with the Maoist third-worldism in universities turning into Israel bashing. Merchants always overplay their hand, because their group-strategy is reactionary.
During the Roman times, they pissed off the Romans until they got crucified.
In the middle ages they were tax collectors and other oppressors until the peasants in many cases revolved.
In middle-age Spain crypto-merchants wrote so many social criticisms they were slaughtered.
They were kicked out of tonnes of kingdoms, partly because they took trickery and in-group preference too far.
In Germany they pushed the lower classes to the limits and got rounded up.
In Russia they got the Bolsheviks in power, until Stalin out-merchanted them and they then fled to Israel and the US in the 1960s when the game was up.
Now they have preached for multiculturalism to the extent that its harming them:
1) Merchants are marrying outside their race because their in-group preference is dissolving
2) Muzzies are making them unsafe
3) Diversity quotas are challenging their position of dominance in high society
Therefore their plan is to promote a right-wing movement which is against affirmative action, against further promiscuity, against left-wing Israel hatred, and against Muslim immigration. At the same time they want to avoid right-wing anti-Israel sentiment ("bro we are your best allies against these muzzies"), against ring-wing movements for Christian power (since they fear WASPS), and against too much discussion of race (since then it becomes clear that Ashkenazi is a thing). Notice how all the Ashkenazim stick together, even across ideological lines:
Dave Rubin, Epstein, Milo, Gad Saad, this chick, Sam Harris, etc.