>>Guardians of the Galaxy Vol. 2 has tested higher than any Marvel Studios movie in the company’s nine-year history. The movie’s score: a perfect 100.
>>Insiders confirm that extremely rare if not unprecedented score, saying the movie, which Disney is set to release May 5, bested the previous top Marvel scorers, Iron Man 3 and Avengers, both of which tested in the high 90s out of 100.
>>All studios conduct audience test screenings of their movies, mostly through a process of recruiting people (sometimes at grocery stores or malls) in areas outside of Los Angeles. The audience is shown the movie and asked to rate using a series of boxes marked excellent, very good, good, fair, and poor that is then scaled. Follow-up questionnaires and discussions also occur.
>>Marvel, however, culls from a more select pool of recruits, what it terms “friends and families screenings.” It’s larger than one might think and still a vigorous testing procedure, not a celebratory reception. It’s one way for Marvel to control security and prevent leaks of either plot spoilers or footage from getting out. And it’s a process Marvel has employed since the first Iron Man.
>>But because the Marvel testing process is not as random as other studio procedures, the 100 score for Guardians 2 is not necessarily able to be compared to other non-Marvel movies. And testing, of course, is a complicated process and not indicative of a movie’s box office performance or reviews.
>>In fact, producers and studio executives caution at putting too much meaning into test scores, pointing out the scores are best at gauging where audiences engage or disengage. “It’s a single tool in a whole toolbox arsenal,” says one producer.
>>Pretty Woman tested in the 70s, according to one former Disney executive, and that romantic comedy went on to become a massive hit and catapulted Julia Roberts to the A-list. Black Swan, the thriller that won Natalie Portman an Oscar, never tested above a 55, according to an insider.
>>Forrest Gump scored 88, which was the highest-testing movie in Paramount's history for a while. Argo, Ben Affleck’s Oscar-winning thriller, scored in the 90s. Horror movies, say executives, tend to test in 60s, although The Conjuring tested at 91.
>>"What an audience enjoys isn't necessarily what it responds to," says another executive who has been through the process.
>>(TV shows also do testing. Glee and Hill Street Blues had low test scores, yet audiences immediately embraced them and both went on to make their mark on pop culture.)
>>Some movies, such as the Transformers sequels, don't test at all, sometimes due to the leeway afforded to filmmakers or because the movie is so special effects-heavy that much of the film isn't done until very late. And some don't test due to secrecy concerns, as is the case with the new Star Wars films.
>>Guardians 2 is heading into the summer aloft with expectations and mighty buzz. The initial movie, released in 2014, was a surprise box office hit, grossing $773 million worldwide and generated wide acclaim, scoring a 92 percent from critics on Rotten Tomatoes.
>>Guardians 2, which reunites director James Gunn with his cast, including Chris Pratt, Zoe Saldana and Dave Bautista, received a significant boost last weekend when its Super Bowl spot was one of the best-received movie ads during the most-watched telecast of the year.
Brandon Parker
...
Anthony Wood
Thats just pathetic. I thought Disney marketing was classier than this
Jeremiah Taylor
You will never break the chain (of Marvel success).
Brody Brooks
1b+ in the box office here we go.
This will literally be the Dark Knight of Marvel, or if you prefer, the Quip Knight
Kevin Gray
fuck off back to your own thread DCuck oh wait that's right you don't have one
fuck off back to your reddit board or whatever the fuck their called
Benjamin King
>The movie’s score: a perfect 100. OK, now we know that Disney bribes critics.
Whereas shills work for free.
Nathan Mitchell
I think Guardians of the Galaxy 2 will do great.
Spiderman Homecoming could end up being "good but meh".
Thor Ragnarok could be marmite. I think it could divide opinion.
Angel Anderson
...
Jace Davis
I'd be way more excited for this if I heard half the audience hated it.
Benjamin Morris
>critics Did you even read anything other than the title?
Anthony Ward
Goddamn, hype culture is so stupid. The movie needs to be declared a box office masterpiece even before it comes out.
Jason Butler
>critics It's not critics, it's a test audience of "friends and family" of Marvel studios, and half of the article is about not putting too much into this. Give your confirmation bias a rest.
Connor Walker
It's like when you look at a watch worth $100,000; you automatically know that it's not worth that price.
>a test audience of "friends and family" of Marvel studios Completely unbiased, I see? Like critics
Hudson Cox
>OK, now we know that Disney bribes critics.
...Or people are too hyped to see the flaws this film probably has, due to their enjoyment of previous entries in the franchise.
Bribing everyone that sees your movies is expensive even for Disney. It's more likely that a lot of people are just super hyped for the film.
Oh, also, go back to Sup Forums.
Gabriel Johnson
>people are too stupid Fixed. >Bribing everyone that sees your movies is expensive even for Disney Nah, they can afford it. It's a good investment.
Carson Mitchell
>audience of 12 y/o the article failed to mention that
Gabriel Reed
>12 y/o Mental or physical age?
Nolan Lee
Good reviews aren't what has made Marvel movies successful, user, it's just compounded that success, so no, it would not be a good investment.
Mahvel has been successful because their films are satisfying to watch and have built up a continuity with a solid fanbase that grows with every new movie.
But yeah return to Sup Forums nerd.
Robert Bailey
I think it's gonna be GOTG2 Ragnarok Homecoming
Everything about Homecoming seems rushed and phoned in.
Jaxson Wilson
Ragnarok will be best, Taika Waititi owns.
Noah Cooper
>Good reviews aren't what has made Marvel movies successful >shills use RT every time someone dislike the MCU lol >their films are satisfying to watch and have built up a continuity with a solid fanbase that grows with every new movie. Did I already use the term "shills"? >return to Sup Forums nerd You first, mouseketeer.
Jaxson Myers
>GotG 2: Now a 30% LELSONRADUMBER >Thor 3 >another Spider-Man movie MCU reboot when?
Anthony Anderson
Why? So you can see rushed versions of the origins again?
Andrew Wilson
>You first, mouseketeer. he says on the Disney board
>MCU reboot when? when they stop being massive successes
so around the 8th or 9th DC reboot
Ryder Stewart
After IW part 2.
Landon Morris
One fucking scene. One fucking scene was LELSO RANDUMB. And even then, it was a distraction.
Xavier Diaz
Point being they are indeed supposed and announced to be biased and you haven't unearthed any conspiracy.
Connor Wright
>a solid fanbase that grows with every new movie.
Thomas Scott
At least they don't lie about their test screenings etc
Why do you fags want a reboot so badly? We worked our way to this point, why do you got to repeat the shit we've already seen?
Brody Nguyen
>mouseketeer tries harder Gotta earn those cents, huh?
Jackson Jenkins
I never said I wanted a reboot. And knock it off with this "we" shit. You didn't do anything except buy movie tickets.
Benjamin Parker
it's true though Doctor Strange is the highest grossing MCU debut solo movie
Evan Anderson
Because every cape universe is doomed to eventually become too complex for the casual audience. And because the MCU is just too formulaic to have any quality.
Jack Watson
Yeah, today I was walking down the street and I say a Doctor Strange Fanclub in every corner.
Dylan Gutierrez
and that ticket helped build the universe we all enjoy and will continue to enjoy for years to come
Nathan Morales
*I saw
>I am a hero! Mom and dad are proud of you.
Chase Peterson
you were doing no such thing
you were sitting in your mom's basement jerking off to little girls and feet and praising Snyder's shit like the rest of Sup Forums
Sebastian Collins
>so mad that I cannot use caps or punctuation
David King
People post the RT scores whenever asshurt DCfags like you appear, because it gets you even madder.
Nigga, Marvel films have a huge following, and their recent solo movie was the highest grossing one yet.
Pointing out that Marvel has built up a continuity and a fanbase that wants to watch that continuity progress isn't shilling. It's plain truth. If they hadn't, these films wouldn't keep topping the box office. Mediocre movies like Thor 2 would NEVER do as well as they did without the inertia Marvel has built.
You may not like it, but people enjoy these films. That is why they are successful.
Christopher Barnes
You know I'm always confused if people who make posts like these think they're being ebin trolls, or if some people are actually dumb enough to think anyone gets paid to post on Sup Forums.
Xavier Ortiz
>p-people have the same tastes as me! I'm not a lonely neckbeard!
Bentley Walker
>critics You're freaking retarded.
Alexander Morales
I'm sure Marvel Studios would have gone bankrupt if it weren't for your that $10 you spent on a ticket.
Brayden Lee
Nope, you do it for free.
Ian Long
Now that's irony.
Luis Wood
Ten bucks from his mom, though.
Justin Taylor
>WB dickrider tears have already started I love it
Benjamin Bailey
I'm not even making a statement of quality, dumbass.
I'm just telling you why these films are successful. It's not because of reviews, plenty of badly reviewed films do amazing and plenty of well reviewed films under-perform. Marvel has simply found a way to get people invested in their characters and continuity, and turn this into a kind of inertia that makes people want to watch more movies set in that continuity.
Y'know, kinda like what both the big two do with cape comics. Except actually successful.
Michael Anderson
>RT macros Like clockwork.
>I'm not even making a statement of quality Of course. The MCU never had any quality, no matter how much you shill it. >plenty of badly reviewed films do amazing The MCU, for instance. >Marvel has simply found a way to get people invested in their characters and continuity Oh yeah, they also buy the Marvel Guides.
Hunter Martin
>Marvel has simply found a way to get people invested in their characters and continuity, and turn this into a kind of inertia that makes people want to watch more movies set in that continuity. In retrospect it's amazing how they managed to do this without their most popular characters. They managed to make fucking Iron Man a household name.
Landon Nelson
Yeah, but then came Iron Man 2 and everything got fucked.
Camden Rodriguez
>and everything got fucked. In what sense?
Luis Harris
Looks fun but I fear they're pandering to the OOGACHAKA market
It's like super gay lmao
Aiden Thompson
Iron Man came out at the time where Marvel's most popular characters (Spider-Man, X-men, Fantastic Four, Ghost Rider) were in movies not well received by audiences or critics.
Aaron White
Lack of quality. >b-but who cares about quality? Not Disney, that's for sure.
Don't forget >DUDE MOM FUCKED A PLANET LMAO
Jace Cox
>OOGACHAKA market What does this even mean?
Carter Young
>Spider-Man, X-men >movies not well received by audiences or critics Yep, definitely a Disney shill.
Retards.
Isaiah White
>The MCU, for instance.
Are you a fucking idiot? The MCU gets good reviews consistently.
The reviews are meaningless. They don't matter, or at least they don't matter as much as people think.
That said, either way, your terrible DC flicks are a million times worse than anything Marvel has made. Even their really bad stuff like Thor 2.
Ethan Morales
>b-but who cares about quality? >Not Disney, that's for sure. Chill out, nigger.
Logan Nguyen
>Lack of quality. Man, you're just an ungrateful nitpick who just wants to hate on something everyone else likes.
Zachary Kelly
It's bait, the lmao at the end should've told you that.
Carter Brown
>Yep, definitely a Disney shill
Are you going to pretend people liked X-Men 3, Spider-Man 3, Ghost Rider and the Fantastic Four films?
Jacob Cruz
It means shit-eating retards who will laugh at something for being random and then claiming thing is GOOD because it made them laugh by being stupid.
Christian Evans
>thread made to inform about upcoming marvel movie looking very positive >"fucking kill yourself! Fuck off back to Sup Forums retarded shitposter!" Classic DCucks
Benjamin Bennett
>The MCU gets good reviews consistently. Bribed critics, remember. >The reviews are meaningless Make up your mind. >your terrible DC flicks are a million times worse than anything Marvel has made Have a cent, my boy. You've earned it.
>ungrateful And you're grateful to Marvel Studios, right? Of course, they gave you this wonderful although unpaid intern job.
Oh, you're just an ungrateful nitpick!
Welp, time to be a good DCfag and hit the gym. Thanks for the tears, mouseketeers; I will drink them between exercise and exercise.
Alexander Foster
>Iron Man came out at the time where Marvel's most popular characters (Spider-Man, X-men, Fantastic Four, Ghost Rider) were in movies not well received by audiences or critics. Are you implying this somehow helping Iron Man instead of being yet another obstacle it had to overcome?
Ayden Jackson
Look, we all know Disney pay shills.
It's why Force Awakens gets such good reviews, as well as Rogue One and all the MCU films.
There's nothing within that set of films that even comes close to touching the majesty of MoS or BvS and yet the same people sucking Disney's cock are the same ones claiming the DC films are the worst things ever made.
It is so blatantly obvious Disney is paying these people, and the plebeian general public will just parrot what they're told by their favourite jewtubers and 'the majority' and make themselves believe they're thinking the same thing when actually they don't know how they feel about these films, they're just feeling how they think they should feel in order to be 'hip'
Anyone who disagrees or that thinks Marvel is better than DC is either a shill or a colossal mong.
Wyatt Cox
Contrarian: The Post
Christopher Morales
All this does is show how Disney's internal reports about how well their movies perform with test audiences, MCU or not, should be taken with a grain of salt due to the way that they pool their audience.
Angel Fisher
That goes for all movies though. The majority of these claims is the marketing department doing their job. I'm even wary of trailers.
Owen Robinson
>dckeks can't even bait good
Austin Perry
Sure, but it's more of a problem if Disney actively creates test audiences comprised of people who have a stake in the company, no matter how loose the connection.
Isaiah Reed
>No one even brought up DC/WB but you still felt the need to mention them.
W E W
Mason Sullivan
Well, it's safe to assume that MCU haters are simply butturt dc niggers.
Levi Sullivan
I have plenty of reasons why I can confirm that's bullshit.
Stop with the company wars, faggot
Aiden Carter
it wasn't even random
Jace Campbell
If everyone likes something it's usually not that interesting or good.
Adam Collins
>Iron Man 3 >tested in the high 90s out of 100. but IM3 was probably the worst Marvel movie so far
Kayden Russell
>probably Watching Thor: The Dark World should answer that question.
Noah Thomas
>a series of boxes marked excellent, very good, good, fair, and poor
Isn't that a little leading? You've got three + responses, a neutral response and a - response.
Nathan Evans
only if you were a comic book nerd upset about "not muh Mandarin" normies liked IM3 fine
Brandon Price
This is the effect of giving enjoyable movies, user. The goodwill snowballs. As opposed to, I dunno, handing everyone the ejaculate of a guy who jacked off all over himself with how thought-provokingly deep the movie he made was.
Adam Hernandez
Then why did the OP even post the fucking article? Oh right, he just wanted to stir up consolewars between you fucking autists.
