>Marvel Comics had a number of projects to announce to retailers at ComicsPRO in Memphis, Tennessee, this morning. I Am Groot, Guardians Of The Galaxy: Mother Entropy, The Spectacular Spider-Man – and the return to a down-on-his-luck Peter Parker, the deal with Archie Comics and the big one, Generations.
>But the word, expressed to me by a number of retailers, is that as we suggested, Marvel is going to be making changes to the line through 2017 to reflect retailer concerns regarding content – but will be careful not to throw the baby out with the bathwater.
>I am told that the title of the fall Marvel branding will be “Make Mine Marvel”. And that this will encompass the attitude Marvel wish to engender. You could probably add “Again” on the end.
>Marvel will be bringing back the classic characters to their roles – but then again, they always were. But they have been hearing from retailers who are hearing from their customers that they don’t like the fact that the Marvel Universe seems unrecognizable to them at the moment. It’s not just Steve Rogers having been replaced by Sam Wilson as Captain America, but that it’s every major character being replaced at the same time.
>And more importantly, having diverse characters take over the mantles of the originals means that they will always be seen as doppelgangers. These characters need to establish their own identities.
>So here’s how you don’t throw the baby out. You give characters like Miles Morales, X-23, Ironheart, Sam Wilson, Amadeus Cho and others more discernible identities – or in some cases, return them. The Generations poster should give some indication about where Marvel is headed. As is the return to making X-Men prominent again, and bringing back a bit of the old mutant dollar to comic book stores. Consider that a dry run for everything else Marvel has planned.
>And while Marvel characters will remain political – in that they always have – there may be not so much wearing it on the sleeve. And for those worried about Secret Empire, retailers are assured it will be politically provocative but not partisan.
>There are outreach plans, Marvel mentioned the Archie Comics plan as a way to try and get people who don’t go to comic book stores hooked on reading the Marvel movie characters in comics form, but there are plenty more to come. They say they want to make retailers money, to keep the market healthy and blame DC Comics returnability for tying up retailers cashflow for low fourth quarter sales.
LOL at that last sentence. It can't possibly be because nobody was coming in since NOW2 was a dumpster fire. Of course it's fucking because of DC.
>It’s not just Steve Rogers having been replaced by Sam Wilson as Captain America, but that it’s every major character being replaced at the same time.
This was a big problem, they went too hard on that shit. Characters get replaced for a year or two all the time but you can't do everyone at once. Should have kept it to just Thor, that was their big success.
Angel Powell
>And for those worried about Secret Empire, retailers are assured it will be politically provocative but not partisan. So Spencer goes on a full on political tirade and alienates both traditional readers and the people he's trying to pander to. Did they finally realize Spencer is the king of making nobody happy.
Luke Davis
>yfw Archie gets enough money to bring back Mega Man and give X his own book
Isaiah Ward
How does the Generations signify anything other than this is the next wave of heroes and the mantle is forever passed to them?
Ryan Edwards
>and blame DC Comics returnability for tying up retailers cashflow for low fourth quarter sales.
Yeah I'm not buying any Marvel no matter what they do. They're such faggots
Christopher Harris
>I don't even know the plot of this event but I'm still going to complain lmao
Chase Mitchell
whats marvels plan for x-men and wolverine though
Carter Price
>Make Mine Marvel Again My sides! >DC Comics returnability for tying up retailers cashflow for low fourth quarter sales. Fucking stop! My fucking sides!
Kevin Foster
Rich is just speculating. Marvel will double down on this SJW shit as long as Muslim SJW Sana Amanat is the Director of Content and Character Development for Marvel Comics. ALL of these changes were her ideas. Axel saw that Ms Marvel did ok so he gave her the reins to everything and she fucked it up all at once.
Logan Torres
How do they even have the audacity to blame DC? If they were blameless they wouldn't need their own rebirth
Charles Ramirez
I'd be fine with Cho as Hulk for the foreseeable future.
Cho is the culmination of Pak's YEARS of work with Hulk.
Daniel Phillips
Obviously since DC offered some returns they couldn't use that money to order as many ultra high demand Marvel Comics as they potentially could to satisfy the legions of fans who now are deprived of their copy of Marvel Comics forever. DC is such a terrible company and clearly wants the direct market and loyal customers to suffer.
Logan Gomez
>“Make Mine Marvel” It sounds like one of those doll tv commercial you used to watch as a kid. "Make Mine Marvel! She cries as a kid and you have to change her nappy! Look at her cute little eyes!"
Evan Kelly
your casual is showing.
Evan Cooper
If this came from a legitimate love of Marvel's history with promising new and well established creators at the helm I'd be excited.
But this clearly a grab for sales with the same writers who've dragged down quality, just on different characters.
Jacob Martinez
I know what it really means, but it's probably the first time I've seen it out of context and it looks completely different like this.
Austin Foster
They use it out of the original context all the time.
My favorite variation is "Make Yours Marvel." Sounds awful.
Brandon Cruz
It really depends on how he's written though. Chulk in his own book or in Nova is perfectly fine. But him in Champions or Ghost Rider is awful. He's very, very writer-sensitive.
Jack Cruz
>You give characters like Miles Morales, X-23, Ironheart, Sam Wilson, Amadeus Cho and others more discernible identities – or in some cases, return them. So Miles Morales is going to return to the cancerous shithole that is the Ultimate universe?
Chase Evans
>But him in Champions But Champions are shit all-around. Chulk himself isn't at fault. That falls entirely on Kamala the bully and Waid.
Anthony Parker
>DC on Rebirth: Guys, I know we've strayed from things. But we're going to make it up to you. Let me tell you what we're going to do... We're going to make the comics you want! We're going to give you more of them! And we're going to make them cheaper and returnable for a little while! It's going to be AMAZING!
>Marvel on Rebirth: Fucking DC, AM I RIGHT?
Logan Lopez
Sounds interesting.
David Adams
We can only hope he just gets killed off
Austin Williams
>>Marvel on Rebirth: Fucking DC, AM I RIGHT? Here's our new batch of #1's only $5.99 plus tip
Aiden Stewart
>He's very, very writer-sensitive Expand this to everyone in Marvel universe right now and you have pointed out about 80% of Marvel's problems
Easton Lopez
Step on a Mine, Marvel!
Ayden Lee
>Make Mine Marvel
No. Please don't.
Aiden Foster
ResurrXion was the first sign of this. Marvel biggest problem is still a lack of good writer though and putting Benis on everything.
Austin Williams
>blaming dc
Fucking faggots
Austin Collins
Marvel: blaming DC Comics since 1961.
Carson Robinson
>Kamala the bull That sounds hot. I thought Kamala in champions was the preachy straight man.
Andrew White
UNDO OMD #
Samuel Ward
You take your elseworlds and like it!
Josiah Perry
what's their excuse for when the DC comics stopped being returnable at issue #6?
Bentley Smith
>the Marvel movie characters in comics form That sounded so... repulsive.
Evan Martinez
They don't have one. They keep lying about it as if DC comics are still returnable
Cooper Reyes
You can't step on a mine you stupid asshole.
You enter them, that's how you dig stuff out of them.
Ian Gonzalez
Listen here you little shit. DC is scamming stores with their returnability baloney. They might as well be putting a gun to store owner's heads and forcing them to not buy Marvel's beloved superior output. Just look at the succss of our movies!
Chase Garcia
I know right? They've just given up.
Austin Jenkins
Marvel writers are losing their minds because they see the movies getting all this good press but they can't get any.
Jordan Collins
>There are outreach plans, Marvel mentioned the Archie Comics plan as a way to try and get people who don’t go to comic book stores hooked on reading the Marvel movie characters in comics
What? I don't get how Archie is going to be doing this?
Gabriel Phillips
will Robbie Reyes stick around though? Because I actually like him desu
Hunter Perry
Slott doesn't write Spider-Man.
The book says Spider-Man, and the characters used familiar names, but it's never been a real Spider-Man book. Who cares what that fucking hack thinks.
Michael Ortiz
they brought him back once, I don't see why they wouldn't try a 3rd time after this ongoing gets cancelled stop
Joshua Butler
Digests.
William Martin
Miles has a huge amount of potential. A problem with Spider-Man going back over a decade now is that there's a need to keep him close to his roots as a young guy with lots of struggles that young people have, despite being over 30 years old, but longer-time fans want to see him grow up and become more mature like he was in the 80's and 90's.
With Miles, there's the potential to eliminate that issue, with Peter being allowed to grow up while Miles stays as the young guy relatable to teens and young adults, and add Peter as his older mentor.
The two problems so far are 1) Bendis is in complete control and he's too much of a simpleton to do this correctly (though ironically, back when Ultimate was first starting he seemed like the natural fit) and 2) a huge number of fans absolutely refuse to accept Miles whether he's well-written or not, whether it's because of MUH PETER or the fact they perceive him as a forced diversity character.
I think if they could find the right writer who can balance fun superhero adventures with the kind of drama that made Spider-Man famous, there's a chance those annoying fanboys will eventually accept him.
That's been a problem with Cho his entire existence. He really is Pak's character through-and-through. Pak really should be the one writing Champions, though, not Waid.
Thomas Cox
I'm guessing the returnability is in place for new "Rebirth" titles. But since most all of them are already well past the cutoff and there's few new "Rebirth" series, it really doesn't impact much. Pic is from Big Bang's report this week.
Kayden Barnes
Just have him with that skin disease Micheal Jackson had and have him become white.
Carson Gonzalez
>Miles has a huge amount of potential.
There really isn't. We have no need for multiple spider people running around, it's just stupid. Literally /no one/ wants young Peter, just look at Spidey.
Elijah Rodriguez
>letting stores purchase more stock with no risk >leads to selling a lot
FUCKING DC scamming these stores!
Justin Howard
>Literally /no one/ wants young Peter, just look at Spidey. For almost 20 years now I've been hearing casuals bitch and whine about Peter being too old, and it's reflected in the comics, with Ultimate Spider-Man being so popular. Casuals want everything to be like the movies, simple and close to the origin stories. Just look at the newest movie with Peter being younger than he's ever even been in the comics.
The problem there being that casuals don't want young Spider-Man, they want young PETER.
Jack Reyes
I know just look at Mosaic. Too much DC lead to not enough space for the book so no bought it cuz they were scared of buying the last one.
Christian Murphy
>Bring back all the white male legacy heroes >keep telling the same kinds of tired stories with the same handful of mediocre writers and have everything be geared towards events and movie and tv synergy
And the sad thing is people will actually fall for it
Matthew Torres
DC: gets tricked into making $1.00 100 page comics because Marvel president rumors they're going to 80 page format, loses most of their non-cape formats, loses much of their share to Marvel, handles it manfully. DC: Absorbs Wildstorm, discovers Garth Ennis is depicting Stan Lee as a sexually depraved midget with a Hitler moustache, cancels well-selling book and hands rights back to Ennis
Marvel: Throws tantrum over something Paul Levitz said and refuses to do crossovers ever again, blames DC for their own creative stagnation, burns books whose movie franchises they can't get back
I'm only sorry Perlmutter quit before Disney could fire him.
Carson Howard
No it was Paul Levitz who refused to do DC crossovers with Marvel as long as Quesada and Jemas were still there.
Chase Cox
Marvel needs Archie Comics to print digests. They can't negotiate deals with prin–
oh my christ Marvel's depending on AC to distribute their own IP now
hahahahahahahahaha
Justin Harris
And neither are now. Also, source.
Michael Ross
Mr. Quesada is convinced that some good old-fashioned gloves-off rivalry will be good for business. “I liked it when the two companies hated each other,” he said. “It made it better for the fans. You know, if you like DC, then you hated Marvel. If you like Marvel, then you hated DC.”
>The Spectacular Spider-Man – and the return to a down-on-his-luck Peter Parker god dammit, why the hell are they returning to this completely dried up well?
Sebastian Morgan
Dont forget Jim Shooter's tsundere rivalry with DC where he'd call writers and tell them they were buying DC and would be fired if they didn't do what he says, and their influence in the industry collapse in the 90's.
Lincoln Powell
I'm glad it's over.
I just wish they could have been kicked further before they realized their mistake.
Logan Taylor
Because "we want the Rebirth audience."
Cameron Gonzalez
The problem isn't legacies, it's that Iron Man, Spider-Man and all of that has gotten stale. Riri as Iron Man is still just Iron Man, just like how Miles was still just Spider-Man. Just take obscure characters and make them more focus to big time things. Iron Man and Cap fighting Hydra is stale. Spider-Man vs. his rogues has gotten stale. The X-Men has been so watered down that's it's a miracle it's still alive right now. Just come up with new stories that aren't the source of convoluted storytelling like the Inhumans are.
Landon Bennett
>They say they want to make retailers money, to keep the market healthy and blame DC Comics returnability for tying up retailers cashflow for low fourth quarter sales.
Jesus Christ man how fucking scummy can one company be. I used to read and by Marvel but it's just ran by lying pieces of shits and I will not pay $1 for their products.
Michael Robinson
>We're going to make the comics you want! Still waiting >And we're going to make them cheaper And then half their line went back to 3.99. Also I heard some shops are boycotting the 3.99 titles. Top fucking lel, as if they're getting 2.99 comics from other publishers...
Blake Bennett
Don't worry. I'm sure they'll go to the opposite end of the spectrum and make him a drunken shirtless one armed hobo with a rope belt this time.
Dominic Thompson
Yes but Shooter didn't interfere with cross-company books happening.
That's a story about Marvel refusing to work with DC, not DC refusing to work with Marvel.
Oliver Gray
They also tried that and it failed spectacularly. Foolkiller was hands down the best thing to come out of Marvel NOW 2.0 and it was one of the lowest selling. The only thing that sold worse was Solo, another "bscure characters and make them more focus to big time things."
People don't WANT new characters or new ideas. They want the same old same old except with slight differences to keep up the appearance that things have changed.
Landon Harris
>a drunken shirtless one armed hobo with a rope belt this time Ennis is coming back to Marvel?
Joseph Morgan
Except with Rebirth they used the prior Superman who was married and then gave him a kid. And Batman's approximately the same as New 52.
Seems like Marvel has this really terrible perception of what Spider-Man should be.
Elijah Hall
Marvel: trying to destroy the industry every 20 years.
Luis Roberts
Because there was no real push for them. Those books just appeared and there was nothing to distinguish them from Deadpool. Have your main line Avengers book introduce new ideas. OH WAIT, YOU HAVE NO MAINLINE BOOK BECAUSE EVERYTHING IS SO BROKEN!
Connor Rogers
And Marvel telling stores to destroy Green Lantern comics for rewards.
Why is Marvel so fucked up?
Christian Wood
the people bitching about peter being too old is a just a very small, very very vocal segment. Old married to MJ Peter use to have 5 monthly books that each sold better than anything young Peter ever did
Carson Walker
But that's going to lead to a crash. People are only excited for this stuff because of the possibility that it will be turned into a movie. That's the only reason people make hype anymore in stuff in comics, because of the possibility it will become a film.
Owen Murphy
It doesn't help that Marvel is going over old stories. Who was hyped about another secret wars or another civil war?
Robert Cooper
Except that's bullshit. The reason has more to do with Marvel not really getting a handle on their shit. You don't deemphasize the X-Men so you can push Inhumans no matter who has the rights. And if your main line is subpar no one's gonna care about the smaller titles. Ms Marvel did well at a time when Marvel wasn't so drastically changed as it is now.
Josiah Miller
I wouldn't say giving Foolkiller, Solo and Mosaic titles at the same time was a good idea. Marvel still has characters like Ghost Rider, Shang Chi, Omega The Unknown, FF.
Sides, when they aren't putting out stale same old same old they completely miss the point of the characters like Dr. Strange without magic and with a giant axe instead, the new young Ghost Rider or snarky talky Man Thing.
Sebastian Evans
>[Steve Englehart crying in the distance]
Joshua Ortiz
>Yes but Shooter didn't interfere with cross-company books happening.
Not until the first JLA/Avengers. After that went nowhere they stopped doing Marvel/DC crossovers.
Justin Rogers
>“It made it better for the fans. You know, if you like DC, then you hated Marvel. If you like Marvel, then you hated DC.” HohLeeShit What a faggot.
Charles Lopez
Going by sales a lot of people.
Jaxon Hughes
>whore
Jokes aside. Is the mighty thor good now?
Adam Morris
Nope.
Jordan Hill
>snarky talky Man Thing wut
Ethan Peterson
>Going by sales a lot of people Figures don't lie even if you do
David Murphy
R.L. Stine version of Man-Thing
Camden Peterson
*sigh* They hired the Goosebumps guy to do a miniseries, about how he's he wants to be human again and has some wacky Hollywood adventure. The solicit emphasizes how snarky & talky he's going to be. "Cynical wit", that kind of thing. Writing it out brings me pain.
Carson King
I can't wait for this to bomb somehow.
Austin Edwards
There was a good bit of hype for Secret Wars. Civil War, not so much.
Owen Evans
...
Joseph Barnes
Does Quesada have even a single good opinion?
Jacob Taylor
>DC allowing stores to order heavy on the first few issues without worrying if they'll be stuck with them >Marvel tries to force stores to order BIG by using their insane incentive based variant ordering system I wonder which company actually cares about stores?
Daniel Butler
You ever read Man-Thing last run? JM DeMatties', from the 90s. Doing so makes it hurt even more.
Blake Lewis
It's not replacing the main series, it's just another solo title for Peter
Mason Gomez
Oh shit, he wrote Man-Thing?
Chase Sanders
Secret Wars had hype around it because people assumed it would give Marvel a reboot. And the fans of Hickman were anticipating a conclusion to everything he'd been leading up to with his Fantastic Four and Avengers runs.