>Now Pegg has offered his candid thoughts on the film’s disappointing box office, admitting he wasn’t crazy with the way the film was marketed while speaking with GeekExchange (via The Playlist):
>“I think it was poorly marketed, to be honest. If you look at a film like Suicide Squad, that was around for such a long time before it finally came out and people were so aware of it. Whereas with Star Trek Beyond, it was left too late before they started their marketing push. It still did great business, but it was disappointing compared to Into Darkness.”
>Pegg was also upset that the film’s trailer spoiled what was supposed to be a surprise: the reprise of “Sabotage”:
>“I was really angry about that, because it used ‘Sabotage,’ which was our surprise moment in the end. It was supposed to be a very fun and heightened twist, and something that was a big surprise and they blew it in the first trailer, which really annoyed me. They also made the film look like a boneheaded action film. And they were scared, I think, of mentioning the 50th Anniversary. It was fumbled as a thing; they didn’t know what to do with it and it’s a real shame. But I came away from it really, really happy and very proud of it.”
movie felt small scaled and idris elba was wasted on a retarded character felt like a TV movie
Lucas Reed
It was basically TWOK III
Justin Jenkins
lol i love it when these assholes struggle to come up with excuses to why their movie failed to try and cover up the fact that they ruined it through shitty writing and a dump plot
Andrew Barnes
>muh marketing I bombed because the first two films were utter trash.
Adrian Howard
He's completely correct though, the marketing completely turned me off from the movie but ended up seeing it in theaters one weekday afternoon and was very pleasantly siprised. The marketing fucked that movie
Liam Brooks
Better than Generations.
Parker Edwards
ST Beyond >>>>>>>>>>>>>>>>>>>>>>>> JJ Abrams ST and that horrible sequel with Sherlock Holmes in it
Landon Cook
if you visited Sup Forums the weekend it was released, you would understand clearly why it bombed since everyone here was making fun of the ridiculous shit in that movie. The people who actually enjoyed it are in a very small minority.
Samuel Taylor
how much marketing push do you need for the third movie in franchise? they were just starting up suicide squad and dc was known to be shit so they had to push harder
Jose Cooper
>People who enjoyed it are in the minority >80 percent audience score on RT are you confusing Sup Forums with the real world again user?
Isaac Anderson
Trek is a thing of the past. It doesn't attract the mainstream audiences anymore. It's weird that it ever did. It's such a nerd show/series.
David Reyes
Even if he's right, it was a completely forgettable and crappy movie anyway. I actually don't even think he's right, because the marketing kind of lined up with the movie itself. I mean, they kind of wanted to make a early 2000s action movie, so they took music and motorcycles from that era and made shitty action scenes.
I can barely even remember the plot of that movie.
Jaxson Cooper
>sabotage >early 2000s huh?
Wyatt Wright
This may be news to you, but movies feature songs in the years AFTER they come out.
Luke Gomez
Leave him alone, he's just a kid
Kevin Wright
>took music from that era >"that era" = 2000s >"music" = sabotage huh?
Nolan Kelly
Wtf
Adrian Jones
the marketing and trailors where bad, yes but so was the movie
and the movie was a bonehead action flick
>disgruntled former capt turns into a mutant because of fountain of youth machine(stupid idea)
the only good parts of the movie are scenes with bones in it, the rest is trash
Isaiah Cooper
>movie felt small scaled That's a good thing
Logan Smith
I did go and see it. It was pretty fun, but I guess Into Darkness soured the milk for most people.
Daniel Lee
All 3 of the prequels were basically trying to do Wrath of Khan's plot. Like Revenge is front line and center in all of them.
>09: Villain finds himself in past. Spends 2 decades planning his Shakespearean vengeance to destroy everything his enemy loves before his very eyes >Into Darkness: Villain is forced to exchange work for the safety of the only people he loves, the proceeds to take revenge on the man who forced him into this situation, before going on to try and take revenge on all of humanity >Beyond: Ex-Starfleet officer plans to take revenge on Starfleet for abandoning him for decades.
Compare that with the original movies: >The Motion Picture: Ancient computer which didn't fully understand its purpose, or the way it was meant to go about achieving it returns home, threatening it in the process. The Enterprise has to figure out that this is the case. >Wrath of Khan: Khan wants to avenge himself like no one ever did >Search for Spock: Kirk sets out to save his friend, by restoring the life of his other friend. Klingons shenanigans ensue in the process >Voyage Home: To appease incredibly powerful aliens, the Enterprise must travel back in time, and save a species from extinction I could go on, but they're basically all completely different stories until like Nemesis.
Henry Wood
>That's a good thing No its not
Isaac Howard
>prequels Not sure why I wrote prequels. I meant reboots.
Kevin Ortiz
> they didn’t know what to do with it Yeah, the situation of Paramount with Star Trek or LucasArts with Star Wars. >"We want to make big money but we have no idea how".
Anthony Young
>create the Kelvin Timeline >create "most original antagonist motivation ever" >Nero wants revenge on Star Fleet >Khan wants revenge on Star Fleet >Krall wants revenge on star Fleet This is every villain's MO in the JJverse timeline. Every. Single. Time.
>Why didnt you see Star Trek Beyond Sup Forums? Because of into darkness and hearing it was directed by one of the fast and furious directors. I've seen every trek movie since V in the theater on opening day and into darkness broke me. It's a shame because I genuinely liked beyond. It wasn't a flawless 10/10 by any means but it at least tried to be a star trek movie.
Hunter Adams
Jar Jar Abrams had already ruined the franchise for actual trekkies. Yeah, they marketed Beyond in very wrong way, but damage had already been done by Jar Jar. Yes, like everyone says, it is far better Trek than JarJar films, but still too much of a generic action flick for a Star Trek movie.
Camden Harris
it was a dumb shitty movie. that’s why it did poorly. I enjoyed Into Darkness quite a lot more. the only good thing that I remember, or remember about the movie in general, is that bones had a bigger part. they could probably pump out a couple more good star treks if they wrote decent scripts, but considering how fucking shit nearly every single new movie is nowadays I’m not optimistic
In a world where Transformers make billions, bad writing doesn't sink films.
Joseph Diaz
The reason people thought it was a boneheaded action film is that it was a sequel to two boneheaded action films. Beyond was killed by Into Darkness, even the best marketing would help it.
Aaron Gomez
Beyond is the best reboot movie, too bad it did not do well
Angel Collins
Third reboot movie in a row where the plot is a guy is seeking revenge. So fucking boring. Glad it bombed and there won't be any more.
Colton Evans
It was good and I agree with Pegg; the trailer was fucking shit and I didn't even really know about until a month or so before it came out.
Jace Stewart
Yep, but those shitty films still suck.
>The reason people thought it was a boneheaded action film is that it was a sequel to two boneheaded action films. Beyond was killed by Into Darkness, even the best marketing would help it. This. The whole idea of making franchises is trying to keep original fanbase and try expand it bit towards mainstream audiences. I quite frankly don't understand how studio executives don't get it. That is how they get good word of mouth free publicity. Jar Jar Abrams is the ultimate yesman in Hollywood and does exactly what suits want. Two Jar Jar Treks later they had alienated the original fanbase and had Trekkies shit post all over the internet how shitty Jar Jar movies were. Add one show made for suits to market CBS All Access and they have effectively killed a franchise that made the studio a fuck ton of money over time span of 50 years.
Austin Hall
And that's a good thing!
Kayden Long
more like Star Trek Pee-yond in your pants, Pegg.
Adam Rodriguez
he was literally the same as Nero and Khan >muh revenge on federation
Ryan Lopez
I still don't understand wtf was up with the villain shapeshifting shit.
Chase Perry
>beastie boys >dude isn't that classical music? it failed because it has juvenile dumb shit like that
Jason Evans
Just a dumb plot twist.
Eli Morales
Pegg's got an ego problem. Just look at Beyond, he makes Scotty the third character after Kirk and Spock and hangs out with the chick all movie.
Angel Kelly
I like Into Darkness because whenever an Enterprise crashes it makes me emotional for some reason. Never saw Beyond though.
John Ward
The alien technology they used to lengthen their lifespan mutates them partly into the race they're sucking the life force from. If he had been living on klingons he would look like a klingon but since it was just a bunch of random aliens who got stranded there there were just mongrelized. Once they got the crew of the enterprise and he started absorbing people he took a more humanoid form. It was also so they could reveal that it was a statfleet captain who had gone crazy on the frontier.
Ethan Wilson
>It was also so they could reveal that it was a statfleet captain who had gone crazy on the frontier. Which they spoiled in a tv spot.
Jaxson Bell
st beyond was fucking retarded. jj's weren't perfect, but beyond was as trash as trash gets. pacific rim level trash. transformers level trash.
Leo Garcia
That Rihanna song was pretty good
Samuel Phillips
>whiteface HOW did they get away with it?
Anthony Bennett
Yeah, pegg is only saying this because he was one of the people who wrote the script. Some trek fans liked it but I kind of felt having a film version of a original series episode was too small scale.
Gavin Hill
not the whole universe but a film where you at lest get a sense of the scope of things, even initially. I think they failed at that pretty comprehensively.
Oliver Jackson
>baww I wrote a flop and destroyed a franchise, please don't let my career die Maybe he should go back to bashing Blumpf instead of running damage control for a 3 year old movie.
Adrian Green
Um Voyage Home is the best one? Sorry sweetie.
Ryan Lopez
this. the first 2 abrams films turned off the base. we were meant to feast on easter eggs while the bulk of the movie was unwatchable gimmicks meant to attract millenials.
He didn't kill the franchise, he was just trying to resuscitate it after Jar Jar had raped and murdered it. His resuscitation attempt just turned out to be awkwardly looking like necrophilia due to bad marketing campaign.
Ian Morales
He is right, the advertising was completely absent. I see shit movies get such huge advertising, yet this had like nothing. I enjoyed the movie well enough, and thought it was fine. It could have done way better if they used advertising.
Josiah Howard
>actually liked nu-trek >never even heard of this movie until 2 years later I think he's right, the marketing must have been shit
Nolan Hill
>the film’s trailer spoiled x is a fucking cancer on the film industry. you can pique interest without squishing the entire movie into five minutes
Colton Phillips
>Why didnt you see Star Trek Beyond? Because Into Darkness was really bad and soured any expectations I may have had for it.
