>It can't be stressed enough that this DID NOT HURT HIS SALES APPRECIABLY.
I think it depends on how you define it.
Here's New Avengers sales from 2008/2009:
03/08 New Avengers #39 - 103,046 ( -1.1%)
04/08 New Avengers #40 - 117,201 (+13.7%)
05/08 New Avengers #41 - 109,185 ( -6.8%)
06/08 New Avengers #42 - 108,495 ( -0.6%)
07/08 New Avengers #43 - 108,751 ( +0.2%)
08/08 New Avengers #44 - 106,385 ( -2.2%)
09/08 New Avengers #45 - 103,326 ( -2.9%)
10/08 New Avengers #46 - 99,513 ( -3.7%)
11/08 ---
12/08 New Avengers #47 - 95,703 ( -3.8%)
12/08 New Avengers #48 - 95,688 ( -0.0%)
01/09 New Avengers #49 - 94,291 ( -1.5%)
02/09 New Avengers #50 - 106,831 (+13.3%)
03/09 New Avengers #51 - 95,340 (-10.8%)
And here's the Post-Siege relaunch of Avengers all the way to the end:
05/10 #1 - 170,682
06/10 #2 - 98,788 (-42.1%)
07/10 #3 - 87,410 (-11.5%)
08/10 #4 - 87,333 ( -0.1%)
09/10 #5 - 82,411 ( -5.6%)
10/10 #6 - 73,258 (-11.1%)
11/10 #7 - 89,758 (+22.5%)
12/10 #8 - 67,056 (-25.3%)
01/11 #9 - 64,867 ( -3.3%)
02/11 #10 - 63,924 ( -1.5%)
01/12 Avengers v4 #21 - 54,803 ( -4.1%)
02/12 Avengers v4 #22 - 52,683 ( -3.9%)
02/12 Avengers v4 #23 - 52,222 ( -0.9%)
03/12 Avengers v4 #24 - 52,242 ( +0.0%)
03/12 Avengers v4 #.1 - 52,164 ( -0.1%)
04/12 Avengers v4 #25 - 65,664 (+25.9%)
05/12 Avengers v4 #26 - 67,744 ( +3.2%)
06/12 Avengers v4 #27 - 68,885 ( +1.7%)
07/12 Avengers v4 #28 - 63,169 ( -8.3%)
08/12 Avengers v4 #29 - 61,653 ( -2.4%)
09/12 Avengers v4 #30 - 58,609 ( -4.9%)
10/12 Avengers v4 #31 - 62,495 ( +6.6%)
10/12 Avengers v4 #32 - 56,204 ( -10.1%)
11/12 Avengers v4 #33 - 53,336 ( -5.1%)
11/12 Avengers v4 #34 - 57,315 ( +7.5%)
The sales weren't "bad", but there was a notable decline given that Bendis used to sell better. Mind you, 2008/2009 was them getting off Secret Invasion and then doing Dark Reign, but still, 2010-2012 had Fear Itself and AvX.