Haven't seen Super, but I was under the impression that part of the point of BoG was that Goku is a prideful fighter but knows when the lives of others matters more? Did they back off that or something or did I interpret wrong?
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If you thought goku was merely uncultured in Z, he is outright a battle obsessed retard in super. Everytime the earth is in danger, he pretty much treat shit the same way he would treat a friendly match. It doesn't help the fact that were were two tournaments almost consecutively, both of them having the fate of the planet in one and the fate of the universe in the other in play, yet goku acts as if he still were in his first martial arts tournament instead of taking it seriously. Even with the Goku black saga, the first thing he did wasn't worry about how trunks was wrecked and living in a hellish future but rather think about how he wants to fight with goku black again.