Now onto this part. It's nothing more than logic. And I studied fucking business, so I know.
*If I am NOT aware of the content, you can count me as a LOSS. If you lose a sale to pirates, you can ALSO count that as a LOSS.
But, you ready? With the magic of LOGIC, if you lose 200,000 sales to piracy, but you expand awareness to 1,000,000 new people, of which say... 300,000 BUY it, 250,000 more PIRATE it, and the rest watch it once and don't do jack SHIT, you are...
wait...
for..
it...
ONE-HUNDRED THOUSAND sales AHEAD of expectations!
Because 200K pirated copies expanded viewership to 1M people, you are now 100K x (sale price) in the fucking green! (or black)
Furthermore, these new fans won't always just be temporary one-shotters! Many of them will be NEW LOYAL customers!
Do NOT consider pirated copies OUTSIDE your target market a loss; SALES OUTSIDE your target are a profit! And so long as the OUTSIDER sales equal or exceed your INTERNAL pirated copies, you ACTUALLY come out even or ahead.
As a FINAL note, if you are ONLY considering internal losses due to piracy, then EVERY SINGLE SALE, whether it fully covers losses or NOT, from outside the target market, ACTUALLY CUTS LOSSES.
ER-fucking-GO: Piracy has helped to float the media industry. NOT destroy it.
Oh yes, another point: Sites that try to prohibit the distribution of copyrighted pictures from shows ALSO generate losses, because I can't even BEGIN to tell you how many series I found because of a funny animated gif of part of the episode.