Discuss

discuss

it btfo ghostbusters in one day on a third of its budget

intredasting

> $144 million

I still can't reconcile this figure. The movie looks very cheap. I guess this is what happens when you overpay a bunch of mediocre women so that you can fight an invisible patriarchy.

the can't possibly spent less than 100 million on advertising & marketing. probably much much more
it was insane the amount of money they put on ads and paid reviews and shills on comment sections

last thing i saw was a replica of the marshmallow giant on a uk cinema. he's not even on this movie, they're relying entirely on the nostalgia factor now

Madagascar is an established animated franchise (which rarely fails). This is a reboot of an extremely old franchise.

its ice age
ghostbusters was sony's bet on this summer. its an established franchise for several generations, the expectations were quite high
done correctly they couldve banked a fortune
it had potential

what the fuck are you even talking about? Madagascar? Reboot? Are you retarded or just can't read?

It was released here on July 14th and is ahead of Ghostbusters, but behind Tarzan.

They advertised this movie hard during the NBA Finals which probably wasn't cheap.

this is no longer marketing
its an act of desperation
he's not even in this movie

hollywood accounting
they probably spent over 100-200 more on advertising and marketing for toys and whatever else and failed hard
they are probably looking at a 400+ million deficit and all the stars will be put on back burner except maybe mallisa , that stupid fat ugly gorilla bitch probably did the whole victim complex to try to safe face suggested by her agent so she'd get more role opportunities in the future and pity roles , but she's literal cancer at this point

>NEIGHBOUUUUUURHOOD

her entire act is based on how she is huge and she's more intimidating than a man
say what you want about her, but she's a tough woman. and has been doing stand up god knows for how long. im sure she can take bantz and hecklers
and i seriously doubt that this was the first time trolls tweeted her racist memes

there are some serious reasons to think her on day twitter withdrawal was sony pr to guilt people into seeing this out of racism. because mysoginy sure as hell is not working

still dude
same day as ghostjusters, a third less of its budget
its kicking its ass on the box office

lol, Ice Age premiered at the Sydney Film Festival

were they really that hard up for films?

>I still can't reconcile this figure.

>MUH VAGINA

There you go.

Stop spelling that word like a retard

my point is that her outrage was probably staged or at the very least exagerated
it was pr

Big budget movies almost always appear at some film festival.

They usually have something like that for parents to entertain their kids with while they're in another theatre watching some proper films.

>they still make Ice Age movies

Sequels were a mistake.

plus all the talk show appearances...

they must have spent AT LEAST the same as the movie budget

Ice Age doesn't even have domestic money yet, so it's really $139 million vs. $18 million.

It's Ice Age. It's a children's hit. Those things are free money.

they had an entire scene involving a stupid gigantic choreography of possessed cops dancing to the bee gees that costed an entire million dollars
they had to cut it off and put it on the end credits scene because test audiences stated the obvious
that it wasnt funny

feig really screwed the pooch on this one. cant figure out why did he make such poor choices

Bravo sony

and ghost busters is an established brand

its not exactly star wars but as a franchise it had a lot of money making potential. a lot more than ninja turtles, or transformers for starters

Not a cinema, a fucking train station. One of the most used train stations in London. Pissed me off having to walk past it every day

thats what you get for not fighting the patriarchy