>Each month brings a fresh headline containing Hollywood's favourite new buzzphrase, "franchise fatigue." As big-budget sequels from The Mummy to Transformers: The Last Knight stutter to a halt, the consensus reached by news coverage suggests a collective, audible yawn from audiences, as they grow weary and tired of recycled and repackaged films. But is franchise fatigue really a pressing issue for movie studios to address, or is it nothing more than a buzzphrase, a product of anti-franchise bias?
>The full story of #boxoffice trends is complex and impossible to define in two words alone (lucky for you, this article has almost one-hundred times more). There are a whole host of factors in play: domestic performance, international success, profits made in comparison to the film's budget, marketing costs... it's dizzying, isn't it? In an attempt to find answers and quash the vertigo, I spoke to Doug Stone from Box Office Analyst, who has jumped headfirst into the ocean of numbers to make sense of it all.
>Before we share Doug's findings, it's worth exploring why the term has surfaced in the first place. A significant majority of the top-grossing movies in recent years were created from the foundation of an already-existing concept or shared universe, and while sequels and reboots have been a part of Hollywood for years, franchises have elbowed their way to the front of the blockbuster queue, and stubbornly dug their heels into the ground. Their consistent rise in popularity has been helped by the boom of comic book adaptations and the super-profit serum of the MCU, which has made Disney almost $12 billion from 15 movies since 2008.
Matthew Reyes
Name?
Ayden Edwards
didn't read
post more ching changs
Carter Ortiz
Uhhg, way too big
Jacob Howard
Reverse image search, lazy faggot.
Jayden Peterson
THICC
Asher Wilson
Sauce
Grayson Torres
That's complete bullshit because Guardians of the Galaxy Vol. 2 has done FAR better than the original.
Sebastian Cook
No, you post more of this luscious chink
Joseph Gomez
white girls are disgusting
Chase Garcia
calvin klein, its written all over her underwear
Angel Myers
[INCREASINGLY NERVOUS MARVELFAG]
Dominic Nguyen
Thicccc
Cooper Collins
But the article itself mentions how the MCU is an exception.
Julian Williams
Fast and Furious movie 8 still made over a billion too. Spider-Man 6 just opened huge.
People don't care if something is a franchise, movies will make money if people like them.
Henry Sanchez
Is that Sky Ferreira?
Daniel Turner
>Beauty and the Beast - $1.2bn >Fast and Furious 8 - $1.2bn >Guardians of the Galaxy Vol. 2 - $857m >Pirates 5 - $734m Yeah, remakes and sequels are really having a tough time this year.
Lincoln Young
>Spider-Man 6 just opened huge the denial and desperation
Robert Butler
>Playing in 4,348 theaters, Sony's Spider-Man: Homecoming finished #1 at the box office with an estimated $117 million. The opening currently stands as the second largest opening ever for a Spider-Man feature narrowly edging out Sam Raimi's 2002 original. This is the largest opening for a single character intro into the Marvel Cinematic Universe, topping the $98.6 million brought in by Iron Man back in 2008.
>Spider-Man's opening is the third largest of the year, finishing between the $146.5 million opening for Guardians of the Galaxy Vol. 2 and Wonder Woman's $103.2 million debut.
>Internationally, Spider-Man debuted in approximately 60% of the overseas marketplace, delivering an estimated $140 million from 56 total markets and a global opening totaling $257 million.
Thomas Lopez
is that autism?
Carson Adams
...
Connor Smith
jessicababyfat
Liam Hernandez
Meanwhile every single thing comic book based is becoming the biggest movie ever made.
Matthew Jones
Why is it that any woman with a decent body looks 3x as good in calvin klein underwear?
