Why is everyone calling it a success?

>Hasn't broken half a billion after two weeks
>Largest second week drop off of any Spider Man movie
>"Only" cost 25 million less then previous ones that where considered flops
>Unlikely to even be manage to be a full hundred million behind the gross of the worst
>Could possible end with more then 200 million less then the previous worst

How is this a financial success but the Amazing Spider Man movies where flop again?

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TASM2 wasn't so much a flop, it was just more of a wake up call that Spider-Man was no longer a billion dollar property. Technically no Spider-Man movie has ever his that mark, but with 3D and inflation, it should have done well in a post Avengers market. Homecoming is shaping up to be a disaster though.

>Homecoming is shaping up to be a disaster though

But why isn't anyone calling it out on it?

>Hasn't broken half a billion after two weeks
It already did.
> it was just more of a wake up call that Spider-Man was no longer a billion dollar property
None of the Spider-Man movies have broken a billion dollars. Spidey's claim to fame has always been its strong merchandise sales which eclipses everything else.

it goes against the narrative that Marvel is untouchable

>It already did

boxofficemojo.com/movies/?id=spiderman2017.htm

>TASM2 wasn't so much a flop, it was just more of a wake up call that Spider-Man was no longer a billion dollar property
Spider man 2002 - 821.7 million
Spider man 2 - $783.8 million
Spider man 3 - $890.9 million
TASM - $757.9 million
TASM 2 - $709 million

>Spider Man 3 is the largest grossing Spider Man movie ever made by a large margin

Jesus Christ

It crossed $500 million on Friday newshit. Box office mojo doesn't update its numbers until monday

No to mention, it hadhighest marketing budget for a Spider-man movie

Last week
>Spiderflop LOL
>can't even make money!
>Apes will keep it down!

This week
>w-why is it doing well?
>stop saying it's doing well!

>Worst grossing movie in the IP's past 20 years isn't a bad thing

You must be new here trip

>out for 2 weeks
kys

Homeflopping is a failure. Accept it shill

Why do you care

Most people are saying it under performed

#BringBackRaimi

...

How did this freaking flop?

They know RDJ will give a couple of his paychecks back to offset the marketing costs since he doesn't need them so much anymore r-right.

Movies pretty much always make more in their first week then their second, more in their second then their third, and at least 90% of their total revenue in the first three.

Because Spider-man is boring if you rip away his personality like this shit film

Pretty much this. Its looking at 18 mil for its third weekend. Its not great considering Wonder Woman did over 40

Capeshit is oversaturated and will never pull the big numbers again
unless it has a gimmick like GUURL POWER in wonder woman.

>doing well

KEK

>Hasn't broken half a billion after two weeks
No movie will EVER do that.

>Homecoming is shaping up to be a disaster though.

It's making about the same as Wonder Woman

boxofficemojo.com/showdowns/chart/?view=daily&id=2017superhero.htm

compare the day 15 stats

It's a huge success. Not financially, but the diversity is so diverse

People are calling it a success because lots of people were worried it would be shit since the last 3 spider-man movies were very underwhelming. It was also a reboot after the last spider-man movie, and what most people regard as the worst, came out 3 years ago. So critics wondered whether a lot of Spider-man's audience would be lost.

So far it's performing decently in the box office and had a great opening weekend, and has been praised by critics and fans a like. (93% on RT and 8.0 on imdb)

>But why isn't anyone calling it out on it?
Because it's diverse, and something that's diverse has to be a spun as a successful property. If this was an all white movie that underperformed ASM 2, the media would be foaming at the mouth.

fucking this. i'm so fucking disgusted seeing Spiderman Homecoming wherever i looked

>So far it's performing decently in the box office

Never has a Spider Man movie performed so badly, hell outside of Ant Man no post-Avengers Marvel movie has.

Yep. Keep in mind this movie is aimed at kids. Every single on-screen couple is mixed race.

same reason they said ghostbusters was good. sjw bloggers have to praise certain things or else they are blackballed among their friends

In reality this movie is making the same as ASM1 and the studios are fucking pissed

Truthfully? Because this one pushed blacks, browns and a gay lead.

>literally 5 seconds into the film someone is chastised for calling native Americans "Indians"
>literally 10 seconds in a black school news reporter is macking on blonde white girl
>the new black Mary Jane's WE speech about how the Washington monument was built by slaves
>both of Peter Parker's love interests are black
>villain's wife is black
>Peter's Mexican school rival has a white blonde girlfriend
>the oh so edgy Sup Forums Fuck Marry Kill scene with high schoolers fantasizing about old men, also participated in by a gay male
>Aunt May’s “Gay is OK!” speech

etc. etc.etc.

When is enough enough? I find myself more and more only watching old movies/shows.

>IMDb
user, marvel shills flood that site with 10/10 reviews

Daily reminder than spiderman is a cute gay twink

worldwide Wonder Woman gross after 14 days
>$438,543,175

worldwide Homecoming gross after 14 days
>$496,109,260

Yes a total flop!!!

I'm ashamed to call myself a fan of Spider-Man after seeing that pic

>Implying Wonder Woman didn't underperform

no one cares about spiderman anymore

It won't have the legs that Wonder Woman is having. It'll be dead and buried next week

>Why is everyone calling it a success?
If you invest 175M and get 496M in return it is a success, now if you add how praised and critically acclaimed it is, I'm sure it counts as a success.

>what are marketing etc. costs

The Emoji Movie and Atomic Blonde are the new releases next weekend. There's no more huge movies coming out the rest of the summer.

>If you invest 175M and get 496M in return it is a success
Nigga what? Consider the following:
>theaters keep half the revenue
>international deals are all different and what the studio makes can be anywhere from 40% to 60%
>marketing costs (this movies marketing was huge)

>Marketing budget is bigger than production budget

Fuck this show

Wonder Woman was a decent movie with the "girl power" buzz going for it.

This won't have that. It's over.

Spiderman fucked up with its release date, should of released after Planet of the Apes which stole its thunder. Wonder Woman had no real competition for weeks after its release

You guys think you're being so clever but according to your guidelines almost no movies make money ever and everything is a flop despite those same "flops" getting sequels indicating they were financially successful.

>there are people on Sup Forums that STILL participate in capeshit wars
Jesus

Based

yes all capeshit movies get inflated with 10/10 reviews, but if you compare it to other movies in the genre 8/10 is a very good imdb score. There are also many that give flood it with 1/10

>You guys think you're being so clever but according to your guidelines almost no movies make money ever
Not true. If a movie costs $100 mil and makes $800 mil, that means it's 700 mil in profit. At least half goes to the studio, so that's 350 mil, so that's 250 mil in revenue.

That pic looks stupid as fuck. Looks like a Disney channel movie

The worry from the latest Spidey movies was cancelled out by the out of control hype this movie got from Civil War and Iron Man introducing Spidey to the MCU, a billion dollar movie and some of the biggest comics characters worldwide.

So now we're left in the middle with a movie that was greatly reviewed, didn't really flop, but didn't break any mold. Just another okay MCU release. Still waiting for the guaranteed billion.

>real competition for weeks after its release
Guardians of the Galaxy vol 2?

That's exactly what Homecoming is

well Homecoming is literally a Disney Channel flick if you take out Keaton's scenes

Well sorry if I dont trust an user just telling me this like its a fact.

You made a claim, I countered. If you got better info, go find it.

ok, good talk

The fact a studio only makes 40-60% of any market's revenue isn't a secret, nor is the fact that budgets almost never include the marketing cost.

There's a reason why it's generally assumed blockbusters need to make 2.5 times the gross of their budget to brake even. It's not an exact science without the full behind the doors numbers being revealed to the public, but it's a good ballpark.

>Movie had a budget of around 100 million but made 4 times that in the box office
>has generally good reviews from critics and normies alike

So did this movie flop or not? All this shitposting is getting me confused

Yeah well a billion is a lot to ask for, BvS didn't even get that close to it and the only solo MCU movie to get a billion was Iron Man 3, which was the end to a trilogy of the MCU's most popular character. This was a reboot and the 3rd version of spider-man we've seen on the big screen in a decade. The only guaranteed billion movies are main star wars movies and avengers movies.

Was going to say that. GoTG 2 had it easy. Homecoming doesn't have that much to worry either now that Apes is dropping, Valerian flopped and Dunkirk looks great but not a big money challenger.

WW had to open when Pirates was still making some money, then went against Mummy/Cruise, Cars, Transformers, Minions, and now Homecoming and still managed to beat GoTG2 and now Civil War will watch its back.

>>Movie had a budget of around 100 million
The budget was $175 mil and that's no including the massive marketing campaign.

ASM 2 was a universal turd and made $800 million. Based on that logic, this well received Spider-Man film that woven into the very successful MCU should have made a billion. But it's actually underperforming ASM 2. It'll make money, but Sony didn't go through all this trouble with Marvel just to make a little less/more than ASM 2.

True fact is that you don't get any info about profits until investor reports come out like a year and a half after the film's release, and even then most of them cook their books to show next to no profit. Add on top of that the fact that most big-bidget films are vlaued more as merchandising vehicles for franchise products rather than as products themselves, and you can't ever really know how much money the studio made from the film.

That seems very reasonable, but im just saying through that formula people call this and that flops, then those flops get sequels so it doesn't totally add up. Is Ant Man considered a flop for example?

>more as merchandising vehicles for franchise products rather than as products themselves, and you can't ever really know how much money the studio made from the film

Given how Sony makes nothing off Spider Man movie merchandising, I don't think they care about that.

And while it's true we don't know how much they tend to actually make at the end of the day, the fact 40 to 60% of the gross ends up outside of the studio's hands isn't something that's speculation.

Ant Man is considered to have underperformed, but not outright flopped. Though the fact it had a much more modest marketing budget and cost around 40 million less to make, on top of the fact the studio that distributed it owns the merchandising rights means Sony wouldn't view similar numbers the same way Marvel will.

GoTG 2 did have it easy but it did very well in the box office, making 100m more that the first one. Wonder Woman's competition all had absolute shit reviews with transformers being a long past it's prime franchise and mummy being a reboot no one wanted. Apes was the 3rd movie of a trilogy which usually does the best in box offices, and had overwhelmingly positive reviews.

>Is Ant Man considered a flop for example?
cost = 142 million
box office = 520 million

So the gross = 378 million
So the revenue = 189 million

So yes, Ant Man did very well for them.

Of course, we're only looking at box office (still the most important gauge), but things like DVDs/streaming rights/tv rights, toys + other merchandising, etc play a part as well.

We're also ignoring Hollywood accounting where they say a movie costs $150 million, but some of that budget is literally one branch of the studio paying the other branch, so they're really not losing any money.

Mummy and Transformers were flops, Pirates and Despicable Me had one good weekend

Disney is still benefitting from this.

The deal:

-Sony funded the entire movie and they will get all of the box office money
-Disney is allowed to use Spider-Man in MCU movies (I think deal was 3-5 movies, google if you want the specifics)
-Disney gets all the merchandise money
-Even if the sequels for this underperform as well, they're still effectively free commercials for the MCU and Disney will benefit from the merchandise sales also

>it's a flop
>actually it's a success
>actually it's a flop
>actually it's a success

TASM2 had a budget of 300 million and Homecoming one of 175. You also gotta realize that the studios aren't looking for the success of single movie but they're looking at an entire franchise. If a movie does well financially but is a critical failure among fans then those fans are not going to watch the next installments. Then you also have merchandise and videogames.

>TASM2 had a budget of 300 million and Homecoming one of 175.
TASM2 had a budget of 200 million.

>You also gotta realize that the studios aren't looking for the success of single movie but they're looking at an entire franchise.
Wrong. They want both.

> If a movie does well financially but is a critical failure among fans then those fans are not going to watch the next installments.
So Homecoming underperforming TASM2 bodes well for Homecoming 2 how?

The deal is 3.

Though outside of the fact it's a free ad for the MCU, Disney would be happy no matter how they keep making movies due to the merchandising rights (Spider Man makes more then the Avengers on that front), so either Sony keeps making free ads for their toys or the rights revert back to them, a win-win no matter the outcome.

i dont get why sony is doing this then. arent they getting fucked over if they dont get any money from merchandising/etc?

This, a lot of the reason people see this movie as a success is because it was well received by critics and movie goers and successfully rebooted Spiderman into the MCU after the last 3 spider-man movies weren't rated that well. People are now even more hyped to see Spiderman in Infinity War

>Most satisfying MCU movie when looked at as a standalone movie
>Underperforms

They're doing it because they (wrongfully it seems) thought that a Spider Man movie set in the MCU would perform.

They most likely assumed that with the Marvel Studios banner and creative direction the movie would go near the 1 billion mark in world wide grosses. That's the magic number they were trying to reach with the TASM movies as well. In the Sony leaks they discussed about this a lot.

>People are now even more hyped to see Spiderman in Infinity War
No they're not. Where have you heard that? They're more hyped for Thanos.

Literal disney shills

Intense marvelpajeet shilling. Are you seeing the catalog right now?

Sony got royally buttfucked in this lol, they only got the box office money while Disney rakes in the toys

GoTG 2 was a sequel to a well received movie, as long as it didn't suck it makes sense to do better than the first one.

I know Transformers has been a Internet lolcow franchise but I wasn't aware people were expecting it to underperform THIS time.

And not all films were badly reviewed, Cars and Despicable are fresh in RT and the latter has 600+ millions worldwide now because kid friendly animated movies still do fine.

>So Homecoming underperforming TASM2 bodes well for Homecoming 2 how?
Because after having a decent opening film means more fans will have faith to go see the movie in theaters for the sequel. Literally every MCU sequel has done better than the previous movie except for Age of Ultron, which had a pretty high standard to beat but still came very close. The bottom 6 MCU films are all the first movies of characters.

According to google TASM had a budget of nearly 300 mil
google.com/search?q=spider man homecoming&ie=utf-8&oe=utf-8#q=amazing spider man 2 budget
You're also comparing a movie that has only been out for 2 weeks to the complete lifespan of another.

There's no measurable hype, but people that uniquely love Spider-man will be hype that he's in Infinity War, more so then if Homecoming was dogshit.

>Because after having a decent opening film means more fans will have faith to go see the movie in theaters for the sequel. Literally every MCU sequel has done better than the previous movie except for Age of Ultron, which had a pretty high standard to beat but still came very close. The bottom 6 MCU films are all the first movies of characters.
There's a difference between "the first movie made a ton of money, and the 2nd movie made more" and "the first movie made eh money, so hopefully the next movie makes more than eh".

Sony wanted a billion dollar movie that they could build off of. Even if the next movie makes more than Homecoming, it still in theory might make less than the ASM movies.

They deserve it, they made the choice to trade their share of the merchandising gross for Marvel's share of the movie gross.

They played themselves.

The budget on Wikipedia and the-numbers.com it was 200 million.

>You're also comparing a movie that has only been out for 2 weeks to the complete lifespan of another.
Do you honestly think Homecoming will make another $150 mil to break ASM 2's 700 mil? And lets say it does cross that line, do you think Sony did all this work with Marvel (giving away merchandising rights) to only make a little more than ASM2?

>You're also comparing a movie that has only been out for 2 weeks to the complete lifespan of another

Given how movies usually make 90% of their lifespan gross in the first three weeks, the first 2 tells you plenty.

>There's no measurable hype, but people that uniquely love Spider-man will be hype that he's in Infinity War,
They'd be hyped about this whether Homecoming existed or not. And Infinity war is probably making $1.5 billion with or without Spider-Man.

No its not shill. It will be 30 mil behind by the end of the week

Based on the Boxofficemojo numbers Homecoming has a little more than 200 mil to go at 2 weeks vs 15 weeks, at this time TASM2 was doing worse. So it does seem reasonable to asume that Homecoming will catch up, not to mention that it was made with a lower budget. And again is not just a single movie but franchises and merch, take for example Sony is moving on with a Venom movie. The critical success of Homecoming will get people more excited as they jump into the spidey hype wagon.

>So it does seem reasonable to asume that Homecoming will catch up


Not when you compare the total gross instead of domestic.